Itziar Diaz

Skills: sustainability – communications – stakeholder management – project management

•Create communication strategy and plan in line with clear process and in alignment with relevant stakeholders

•Managing cross-functional Sustainability project group in order to steering the communication initiatives that will build a strong brand image for sustainability and quality for customers, employees and other stakeholders

•Responsible for customer insights, providing market- and customer insights to support decision making

•Ensuring responsible products and sustainable actions are communicated in the Marketing calendar

Skills: stakeholder management – presentation – matrix organization – research insights

•Gain and keep up to date with target buyer needs, market trends and competitive landscape and deliver relevant insights to business unit marketing

•Build the go-to-market strategy for a product/solution to support and grow the product/solution across the target segments that acts as framework for business units