About Ivana
English
Native or bilingual
Experience
- Getty ImagesSenior Content Designer - Conversational AIPRESS AND MEDIAJanuary 2025 - September 2025 (8 months)Toronto, Canada• • Consulted on the overall linguistic and visual design of a new Conversational AI product in the editorial image search space, working closely with product and engineering teams• • Developed an ethics framework, editorial guardrails, and annotation guidelines for model training• • Produced voice, tone, and microcopy guidelines ensuring consistent, on-brand language across all AI-generated content• • Designed and wrote a scripted prototype tested with customers, iterating based on feedback• • Educated cross-functional teams on AI content best practices, translating technical concepts for non-technical stakeholders
- Master of Code GlobalConversational AI DesignerTECHMarch 2022 - January 2025 (2 years and 10 months)Toronto, Canada• • Led discovery sessions and persona development workshops with clients to define content requirements for complex AI systems• • Defined NLP intents, designed complex dialogue architectures, wrote all dialogue, and worked closely with developers and testers to ensure accurate implementation• • Designed a healthcare client's first GenAI bot for internal researchers, and a company-wide Slack chatbot, writing all dialogue and overseeing content consistency• • Produced plain-language content explaining Generative AI to clients, translating highly technical concepts into accessible narratives
- AppnovationSenior UX WriterTECHApril 2020 - March 2022 (1 year and 11 months)Toronto, ON, Canada• • Embedded in agile product teams as the sole UX Writer, participating in the design process from discovery through delivery alongside UX designers, developers, and PMs• • Wrote microcopy, UX copy, and interface content for complex SaaS applications across clients including Pfizer, Looker, and Boehringer Ingelheim• • Built the UX Writing practice from scratch, developing internal language guidelines, editorial standards, and content templates• • Ran user testing sessions and iterated on copy based on qualitative and quantitative feedback• • Presented content decisions to clients alongside UX designers, defending choices based on user research
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Education
- Master of ArtsKingston UniversityMaster of Arts
- B.A.Carleton UniversityB.A.
Categories
- Other