Ivanel Pérez Bolívar

Co-founder of Designful, building an inspiring ecosystem rooted in design.

I have 2 days/week availability for strategic UX and design projects.

We help organisations navigate complexity through strategic UX, product and service design, and brand positioning.

What we do at Designful:

We align teams before building, specialising in product design (complex apps,

platforms and systems), enterprise and government websites, service and UX

strategy, brand positioning and business design, AI strategy, multi-stakeholder

alignment, content strategy, and DSA compliance.

We work with governments, enterprises, and regulated industries on high-

stakes digital products and services where clarity drives results.

Our approach: Aligned by Design™—uniting product, UX, tech, and legal

teams to align goals and requirements proactively, minimising friction and

accelerating decisions through shared understanding before action.

The ecosystem vision:

- Studio (now): Client services for organisational challenges

- Institute (2026): Standards and certification for ethical design

- Community (future): Network for strategic design peers

Dreamkers is my Belgian management company (CommV structure) through which I've worked with various organisations as a strategic design consultant.

Contract roles have included:

- EPAM Systems (Experience Transformation Director, 2023-2025)

- Emakina (Strategic Designer, 2019-2023)

- Various strategic UX and service design consulting engagements

Focus areas:

- Getting teams aligned on strategic direction

- UX strategy and service design for complex organisations

- Product design and business design

- Information architecture and content strategy

- Stakeholder alignment and workshop facilitation

Currently: Co-founding Designful while maintaining 2 days/week availability for select contract work.

Available for: Strategic UX projects, stakeholder alignment work, service design consulting, and product strategy.

Contact:

I led a multidisciplinary team of UX, service and content designers and researchers at Emakina (now EPAM - EmpathyLab). We helped clients align business goals with user needs, creating products and services that enriched people's lives and strengthened brands. Along with my leadership role, I also worked on projects that shaped the experience, information architecture and UX direction based on research and evidence, guided and aligned clients through difficult choices, and coordinated design sprints closely with development teams to ensure seamless delivery.