Description

I help companies build better growth systems;

My focus is improving marketing performance across acquisition, engagement and retention;

I work with growth teams to structure experimentation, improve KPI tracking and optimize marketing execution

Main areas I support:

• Growth strategy

• Performance marketing optimization

• Marketing automation & AI workflows

• Experimentation and A/B testing

• Tracking and growth analytics

Experience across iGaming, fintech and digital products

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Flutter Entertainment plc
Growth & MarTech Architect
ENTERTAINMENT AND LEISURE
July 2025 - Today (11 months)
Tbilisi, Georgia
>> Own growth architecture across acquisition, engagement and
monetization funnels

>> Lead channel expansion initiatives from validation to scalable execution
Designed centralized KPI tracking systems improving decision accuracy
and execution speed

>> Contribute to revenue scaling through experimentation and
performance optimization

>> Drive automation initiatives reducing manual execution and
accelerating testing cycles

>> Lead cross functional collaboration across Product, Data and Creative
teams
Growth Strategy Project Management Leadership Development Strategic planning KPIs and Metric Definition and Monitoring
adjarabet.com | aPeople
Head of Omni-Channel Unit
DIGITAL AND IT
April 2024 - Today (2 years and 2 months)
Tbilisi, Georgia
>> Led performance turnaround, improving CTR from 0.15% to 1.45%

>> Built scalable acquisition and lifecycle communication frameworks

>> Structured experimentation processes across key user flows

>> Coordinated cross-functional execution across Product, Analytics and
Agile teams
Project Management cross-team collaboration Growth hacking Communication strategy
eMoney.ge / MyCoins
Marketing Team Lead / Digital Marketing Manager
DIGITAL AND IT
September 2021 - June 2023 (1 year and 9 months)
Tbilisi, Georgia
>> Built lifecycle communication systems driving engagement and
activation

>> Improved messaging performance through structured, data-led
iteration

>> Partnered with Product and Analytics teams to enhance user journey
performance
Marketing Analytics Digital communication Communication strategy