Description

I help you articulate what you do — so the right clients immediately understand why it matters.

What I do

I work with businesses and expert-led brands to clarify brand positioning, map the customer journey, and translate complex expertise into clear, consistent external communication.

My background

Over 20 years of experience across brand strategy, content strategy, and customer experience. Senior global roles at Wacom included leading web content across 11+ languages, driving a 360% increase in search impressions through SEO strategy, and consolidating 5 regional websites into a single global platform under a corporate rebrand.

How I work

I identify what is already working in your practice or organization and make it visible — naming the frameworks, mapping where the customer journey breaks down, and building positioning that reflects your actual expertise rather than a generic version of it.

Languages & cultural reach

Native bilingual in English and Japanese. Experienced working and living across Germany, United States, Singapore, and Japan. I bring cross-cultural judgment that goes beyond translation.

Typical projects

Brand positioning, customer journey mapping, content strategy, localization strategy, multilingual content governance, framework articulation.

Industry field of expertise

Languages

English
Native or bilingual
German
Basic
Japanese
Native or bilingual

Workplace preferences

Can work on-site

Düsseldorf (up to 50km), Kempen (up to 50km)

Self Employed
Freelance Brand & Customer Experience Consultant
October 2024 - Today (1 year and 8 months)
Germany
Provide consulting services in brand strategy, customer experience, and content strategy for expert-led businesses and coaches
Apply a structured framework recognition approach to identify and articulate implicit methodologies and patterns embedded in client practice
Support clients in clarifying brand positioning and brand messaging to align external communication with internal expertise
Conduct customer journey mapping and identify experience gaps across client touchpoints
Advise on website structure and content strategy aligned with customer needs and business goals
Develop localization and multilingual content strategies for internationally operating clients
Facilitate workshops to structure and articulate business frameworks
Work as a cross-cultural communicator, bridging project teams across different cultural and linguistic environments, applying judgment on tone, directness, and specificity that automated translation cannot replicate Selected achievements:
Enabled a business coaching client to clarify brand positioning, articulate their coaching framework, map the customer journey, and transform their expertise into a structured and scalable program — resulting in clearer discovery call conversion and more specific referral language
Brand Strategy Customer Journey Mapping Content Strategy Brand Positioning Framework Development
Wacom Europe GmbH,
Global Senior Manager, Web Journey Design
June 2022 - October 2023 (1 year and 4 months)
40 Düsseldorf, Germany
Developed SEO strategy for non-branded, generic content sections, achieving a 360% increase in total impressions and a 395% increase in clicks from search engine results pages within two years — covering both on-page and technical SEO improvements
Conceptualized and implemented the global customer journey for wacom.com, including global navigation architecture, content tree mapping, and post-purchase online touchpoint user flows
Designed end-to-end content and approval workflows for Wacom's global Connected Ink event platform, including speaker registration, content submission processes, internal review flows, and webpage content production
Led global web content strategy aligned with customer journey objectives across multiple digital platforms
Coordinated cross-functional teams spanning marketing, sales, engineering, and brand across diverse international business cultures
Customer Journey Web Content Strategy SEO Strategy Digital Experience Design Cross-functional Project Management
Wacom Europe GmbH,
Global Senior Manager, Web Content Management and Translations
July 2017 - June 2022 (4 years and 11 months)
40 Düsseldorf, Germany
Managed global web content and translation operations across 11 + languages for Wacom's international websites
Drove integration of Smartling translation management and delivery portal with Sitecore CMS, delivering organizational transparency on translation progress and review status while reducing lead time and redundant translation costs
Introduced JIRA and Confluence into non-tech marketing organization workflows, bridging the operational gap between marketing, web production, and quality assurance teams
Developed and implemented global content strategy and governance processes, including product launches, campaign updates, and multilingual content rollouts
Managed external translation agencies and internal stakeholders across regions
Supported SEO strategy and multilingual content rollout across global markets
Content Management Localization Strategy Translation Management Multilingual Content CMS Management