About Jack
English
Native or bilingual
Experience
- true studentMarketing ExecutiveAugust 2022 - Today (3 years and 10 months)Liverpool, UK- Creatively developing and implementing end-to-end marketing campaigns across Bricks Group (true student, doza & UTime Fitness).- Recruiting and managing the Bricks Group marketing executive and a team of 7 content creators for the new media endeavour, Offcut.- Managing the true student portfolio's true life events marketing strategy.- Writing ad copy for true student and doza campaigns.- Using data and insights as learnings for future campaigns and lead generation.
- true studentSales Coordinator - LiverpoolMarch 2022 - August 2022 (5 months)Liverpool, UK- Promoted internally, in recognition of my commercial awareness.- Independently managed lead generation and conversion specially to our Liverpool property.- Organised lead generation campaigns, such as university open days and partnerships.- Increased on-site viewing conversation by over 50% through people management and process creation.- Achieved 100% occupancy for the 999 bed property, together with the true student team.
- true studentGuest Experience CoordinatorSeptember 2021 - March 2022 (6 months)Liverpool, UK- Supported true Liverpool's marketing strategy throughout the pre-opening period.- Added value to the first check-in to ensure maximum customer experience and organisation.- Managed on-site student events once the property opened.- Supported marketing by updating all on-site marketing platforms, screens and displays.- Content creation and generation.- Provided marketing artwork to support the on-site rebooking campaign.
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Education
- Master of ScienceUniversity of Liverpool2022Master of Science - MSc, Marketing (Distinction)
- Bachelor of ScienceLiverpool John Moores University2021Bachelor of Science - BSc, Psychology (First Class with Honours)