Description

With over 10 years experience in blue chip companies working on food and drink brands, namely Pepsi, Robinsons, Twinings, Purdeys's, Truvia and Patak's across the full marketing mix from insight through to execution. I am able to adapt my big brand experience to smaller startup brands and bring discipline and commercial accumen to your brand plans. I am well versed in leading teams and working with customers both on and off trade. I handle everythinh from product development through to retailer sell ins. I am a qualified ICF coach and have a passion for supporting new managers and leaders as they navigate this shift and currently coach people in start ups such as Hello Fresh and Bold Bean.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

GB On Trade, Carlsberg
Head of Brand Activation/On trade Customer Marketing
September 2023 - November 2025 (2 years and 2 months)
Britvic, London, England, United Kingdom
Led customer marketing and commercial planning for 10 iconic brands, including Pepsi, 7Up, J2O, and Tango, across the on-trade channel, leading a team of 9 (4 direct) and a £4.5M budget. Member of the leadership team reporting to the Sales Director, partnering with senior stakeholders to align brand strategy with commercial priorities and drive growth of portfolio.

Key Accomplishments:
• • Drove commercial growth for on trade channel by leading and embedding new in-outlet execution marketing strategy increasing guest/shopper conversion.
• • Optimised brand investment, guiding the team to 100% utilisation across priority brands and channels and unlocked +25% budget allocation to channel YOY.
• • Led 15 high-impact activations, including Pepsi's largest on-trade football campaign; one activation delivered 26,000+ incremental serves and 60% YoY uplift.
• • Built high-performing marketing team, embedding measurement and evaluation for insight-led decisions.
• • Secured new business wins and led a unified B2B toolkit to ensure consistent brand storytelling
Commercial strategy Strategic planning Team management
Robinson's. Britvic PLC
Senior Brand Manager
September 2022 - September 2023 (1 year)
Reporting to the Brand Director, owned the delivery of £200M Robinsons portfolio in GB with full P&L accountability, including monthly reporting. Managed team of 3 to deliver innovation and in-store activation across the Good, Better, Best portfolio. Member of marketing leadership team, leading a 10+ cross-functional team.

Key Accomplishments:
• • Delivered and led execution of Robinsons brand repositioning and category reset, launching new packaging, flavours, and formats.
• • Reversed decline in the Cordials category, delivering +17% YOY growth (12 weeks) through best-in-class summer execution.
• • Led execution of standout integrated campaigns including 'Big Fruit Hunt' and 'Creations – Adventures', both exceeding brand equity targets.
• • Developed and executed 18-month brand plan and achieved senior stakeholder alignment to plan.
• • Led category signposting ('Fixturisation') across top 4 retailers, exceeding point of purchase targets and delivering the brand's biggest in-store year (+39% Feature & display YoY)
Strategic planning Team management
Every3Seconds
Brand Strategy and Advisor
HEALTH AND WELLNESS
October 2025 - February 2026 (4 months)
South Croydon, United Kingdom
Developed a full communications strategy for Every3Seconds (E3S), a social impact organisation, as part of a skilled volunteering engagement. Working directly with the founder, I led the end-to-end strategic process from audience and channel analysis through to a practical, actionable comms plan designed to increase referrals and raise awareness of their services.
Deliverables included:

Audience analysis identifying key segments including volunteers, referring bodies, and self-referring service users across London boroughs
Channel analysis mapping priority platforms and touchpoints for each audience
Communications strategy outlining key messaging, content direction, and materials recommendations
Comms maintenance plan covering content calendars and outreach tracking tools to support long-term, sustainable delivery

Approach: Brought senior brand and marketing expertise to a resource-limited environment, translating strategic thinking into practical frameworks the organisation could own and execute independently.
Communication strategy Business Plan Development Strategic planning Branding marketing consultant