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Jade WatsonJW

Jade Watson

Customer Success & Digital Marketing Consultant

€405/day
London, GB
8-15 years

Average response time: 1 hour

About Jade

I'm a consultant with dual expertise in customer success and digital marketing, two disciplines that most businesses treat as separate but that work best when joined up.

On the customer success side, I help SaaS and professional services businesses improve retention, reduce churn, build onboarding programmes, and create the account management structures that turn customers into long-term revenue. I've worked in business value consulting, which means I can build the ROI cases and outcome frameworks that make renewal conversations easier.

On the digital marketing side, I run Uptive Marketing, a consultancy focused on helping scaling businesses generate and convert demand through SEO, content strategy, paid social, email, and conversion optimisation.

I'm a good fit for businesses that need a senior pair of hands quickly, without the overhead of a permanent hire. I work fast, communicate clearly, and prioritise commercial outcomes over activity.

Based in the UK. Remote-first. Available now.
  • English

    Native or bilingual

Can work on-site
London (up to 50km), Manchester (up to 10km)

Experience

  • Freelance
    Senior Customer Success Manager
    CONSULTING AND AUDITS
    October 2023 - Today (2 years and 8 months)
    London, United Kingdom
    Provided technical solutions to client challenges, supporting company workflow optimisation.

    Used data analysis tools to deliver actionable insights for improved client operations.

    Managed projects and maintained detailed documentation, adhering to strict timelines and deliverables.

    Delivered a 380% ROI by driving revenue growth through strategic value propositions and cost-effective service delivery.
    customer success Business Value Consulting Marketing Strategy Business development Marketing
  • Claravine
    Senior Strategic Customer Success Manager
    TECH
    November 2022 - October 2023 (11 months)
    London, United Kingdom
    Managed a portfolio of 30+ enterprise SaaS clients, achieving a 95% retention rate through strategic success planning and proactive engagement.

    Designed and implemented customer success playbooks, improving onboarding efficiency and customer satisfaction scores.

    Partnered with Sales and Product teams to identify and close expansion opportunities, increasing upsell revenue by 40%.

    Streamlined ticket management and support workflows, reducing resolution time by 25% and improving NPS.

    Conducted quarterly business reviews (QBRs) with C-level stakeholders to showcase value realisation and adoption metrics.
    customer success Business development Business Value Consulting Digital Marketing customer service
  • Hootsuite
    Senior Business Value Consultant
    CONSULTING AND AUDITS
    May 2022 - October 2022 (5 months)
    London, United Kingdom
    Oversaw 25 enterprise accounts totalling $2.5M in ARR, ensuring consistent satisfaction and measurable outcomes.

    Drove a 65% improvement in deal closure rates by aligning customer goals with product capabilities and ROI modelling.

    Partnered with Sales and Customer Success teams to develop value-driven proposals that exceeded quarterly revenue targets by 80%.

    Led post-sale engagement to ensure successful implementation and adoption across multiple business units.
    customer success Business development Business Value Consulting Growth hacking Value Engineering

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Education

  • IBM Generative AI Engineering Professional Certificate
    2025
    IBM Generative AI Engineering Professional Certificate
  • Hootsuite Platform Certification
    Hootsuite
    2022
    Hootsuite Platform Certification

Skill set

Categories