Description

Paid Media Manager with 5+ years working across Facebook and Programmatic advertising. I have worked with e-commerce brands on developing strategic media plans and executing in multi market campaigns. Focusing on Brand Awareness and Direct Response campaigns achieving campaign KPI's. I have also worked across Amazon and Google PPC campaigns driving traffic to products and driving sales. I have worked on brands like Next, Heineken, Gucci, Hugo Boss and many more.

I can train team members of the team to ensure they understand the basics of Paid Media, across junior media buyers to business development. Ensuring your brand up to speed with the evolving paid media ecosystem.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Heineken
Buying Lead
WINE AND SPIRITS
August 2021 - Today (4 years and 10 months)
Amsterdam, Netherlands
Leading a team of marketers in delivering global marketing campaigns through a multi channel approach (Programmatic, Facebook, Twitter, Snapchat & Google Ads). Developing processes and systems to ensure the central buying hub to operating efficiently. Ensuring the media buying keeps to price global pricing guarantees to ensure the media being purchased remains profitable

Assisting in test and learning of media buying to ensure new platforms and buying methods are being utilised, allowing the media buying to be best in class. Assisting in delivering quarterly business reviews to ensure the global business is aware of the activity that is being executed and managed across multiple markets

Training junior members of the team
Facebook Marketing Programmatic Marketing Twitter Marketing Team Management Business Development Microsoft Excel Microsoft Powerpoint Snapchat Marketing
Fantagious
Marketing Consultant
TECH
January 2020 - Today (6 years and 5 months)
London Borough of Camden, United Kingdom
Assisting the start-up with funding arounds by developing digital marketing strategy and forecasting, with Social Media and Programmatic campaigns. was able to secure £XXX,XXX.XX in Series A funding round. Continuously driving strategy for the start up to ensure they remain innovative and forward focus
Sociale Media Programmatic Media Start-up Strategische Planning
Next
Programmatic Manager
E-COMMERCE
March 2019 - July 2021 (2 years and 5 months)
City of London, United Kingdom
Strategic planning and campaign management, for the one of the UK biggest retailer, driving global and local sales through Always On and Brand Partnership campaigns. Onboarding the account from a previous media agency whilst restrucutring their Ad account to be more audience focused through the use of first-party data

managing monthly budgets within the region of £XXX,XXX.XX - £X.XXX,XXX.XX driving sales with a £XX.XX return on ad spend, whilst driving new customers for the business delivering profitable marketing spend measured through internal KPI's
YouTube Marketing Programmatic Marketing Strategische Planning Campaign Management Microsoft Excel Microsoft Powerpoint