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James L.JL

James L.

Freelance Chief Marketing Officer

€608/day
Exeter, GB
15+ years

Average response time: 1 hour

About James

I help founders, SMEs and growing businesses turn scattered marketing activity into a clear commercial strategy that actually drives revenue.

As a vCMO / fractional CMO, I bring senior marketing leadership without the cost or commitment of a full-time hire. I help you clarify your positioning, sharpen your offer, identify the right audiences, build practical go-to-market plans and make sure your marketing, sales and brand all work together.

My background combines strategic marketing, brand development, content, performance thinking and hands-on delivery. Through my work, I have supported businesses that need more than “just marketing tasks”. They need someone who can look at the whole picture, spot what is not working and create a clear route forward.

I usually work on projects such as marketing audits, brand positioning, messaging, customer journey mapping, campaign strategy, content strategy, lead generation planning, website and funnel reviews, CRM and email marketing strategy, launch planning and ongoing marketing leadership.

What makes me different is that I balance strategy with execution. I will not just give you a vague marketing plan and leave you to figure it out. I create clear priorities, practical actions and deliverables your team can actually use. I am especially useful when a business has tried lots of marketing activity but still lacks focus, consistency or a joined-up commercial direction.

Whether you need a marketing roadmap, a clearer brand message, a better lead generation system or senior-level support to guide your team, I can help you build marketing that is structured, focused and commercially useful.
  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Edward and James
    Freelance Chief Marketing Officer
    November 2024 - Today (1 year and 7 months)
    With a focused team and a structured approach, we help ambitious businesses make confident decisions, execute effectively and grow with intent.
  • Redwood Group
    Head of Operations
    August 2022 - September 2024 (2 years and 1 month)
    Guernsey
    As the Head of Operations at Redwood Group, my responsibilities include managing all of the business's behind-the-scenes functions, such as finances,
    budgeting, marketing, HR, and improving efficiency. As a member of the senior management team, I play a crucial role in driving the growth and profitability of the company. My role is vital to the success of Redwood Group, and I am responsible for making sure that everything runs smoothly and efficiently.
  • Resolution IT
    Marketing & Client Services Manager
    April 2020 - August 2022 (2 years and 4 months)
    Guernsey
    Initially employed as a Client Relationship Manager, I took on the role of client management and account-based marketing from the Directors. I was promoted after 1 year to lead both marketing and client services at Resolution IT. This transition was significant because it was the first time the company's founders delegated both of these functions. My role included transforming our approach to client communication and spearheading new marketing efforts to help with continued growth at the company.
    Commitment to Wellbeing and Community: Beyond the core job roles, I was actively involved in broader company initiatives like CSR, organising sports and social activities, and championing mental health through the formation of the Health & Wellness Committee with our HR lead.

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Education

  • Postgraduate Diploma in Digital Marketing
    Institute of Data & Marketing (IDM)
    2011
    Postgraduate Diploma in
  • Mini MBA in Brand Management
    Mark Ritson
    2022

Skill set

Categories