James Mccracken

I'm an award-winning senior marketing leader and Fractional CMO with over 15 years of experience driving business growth across the education, property, and training sectors. As the founder of Frances and Kevin, I provide bespoke marketing consultancy and CMO-level support to ambitious organisations looking to scale.

Throughout my career, I've led high-performing teams, delivered strategic brand transformations, and optimised digital marketing to consistently exceed growth targets. At Apprentify Group, I doubled lead generation and cut cost-per-acquisition by over 50%. At Bruntwood Works, I spearheaded a digital transformation that helped boost occupancy from 66% to 88%. My expertise spans SEO, PPC, performance marketing, and integrated campaign strategy, all underpinned by a deep understanding of customer behaviour and commercial impact.

I'm a Fellow of the Chartered Institute of Marketing and currently serve as Chair of CIM North West. I thrive on helping businesses align marketing with their growth goals—and delivering measurable results.