Description

I've been helping businesses find innovative solutions to challenging problems for over 20 years. I'm passionate about innovation - making connections, looking for new and interesting links between people and ideas.

I've worked with over 30 tech, media, creative, and advisory companies, helping them to drive sustainable revenue growth.

My expertise lies in helping organizations understand their barriers to growth and working with them to find actionable ways forward.

This approach encompasses a healthy mix of thinking and doing: Developing a sound strategy and leading from the front with the implementation. Strategy is important but it has little value if it can’t be turned into something that delivers real impact.

Typically engaged at C-suite level so comfortable working with and influencing senior stakeholders.

Strong analytical and strategic thinker. Love solving problems.

• Propositions

• Go-To-Market Planning

• Sales Enablement

• Marketing & Commercial Strategy

• Sales Operations

• Sales Force Effectiveness

• Implementation & Interim Support

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

The Growth Consultancy
Commercial Strategy Consultant
April 2017 - Today (9 years and 2 months)
Supporting global brands, PE-backed firms, and scale-ups on GTM, sales strategy & operations, and sales enablement.

Deep B2B experience with a particular focus on SaaS, professional services, media, and the creative industries. Helping to identify barriers to growth and find actionable ways forward.

Projects Include:

WeTransfer (2023 – 2025) | Global GTM, Sales Strategy & Enablement
- Launched 2 new ad products → $2M in 6 months, forecast $5M+ in 2025
- Built monetisation models, global enablement playbooks, and scalable client tiering
- Acquired by Bending Spoons, 2024

Johnson Controls Hitachi (2023) | Global Sales Enablement Strategist
- Developed 3-year enablement roadmap spanning 10 markets, aligned to local needs but built to scale

Outset Studio (2022) | GTM Strategy Consultant
- Value proposition, GTM, and sales strategy for UK podcast & production scale-up

PRISM (2022) | GTM Strategy Consultant
- GTM strategy for macro-risk consulting firm (Acquired by Eurasia Group, 2025)

Out Since Tuesday (2021 – 2023) | Commercial Strategy Consultant
- Board level commercial advisor. Secured global projects including OiTikTok (first live rap show on TikTok) and adiverse (TikTok x adidas live shopping)

AccuraCast (2019 – 2023) | Fractional Business Development Director
- Delivered double-digit YoY revenue growth through sales strategy and enablement, pipeline management & team coaching

Accenture (2019) | Sales & Marketing Strategist
- Refreshed lead generation, segmentation, and messaging for SAP Consultancy practice

Select Earlier Projects (2017 – 2019):

- 81QD: Value proposition development for healthcare analytics platform
- CEEM: Optimised sales process, reducing churn and improving win rates for video personalisation scale-up
- Social fitness app Racefully and GDPR SaaS platform Databoxer: GTM & growth strategies for start-ups (via Barclays Eagle Labs)
Make Films
Business Development Director
FILM AND AV
June 2014 - April 2017 (2 years and 10 months)
London, United Kingdom
Award-winning independent video production company with offices in London, Los Angeles & New York.
Consistently achieved double-digit growth, increasing turnover by 70% in year 2
Business development Commercial strategy
Taylor James
Business Development Director
February 2013 - June 2014 (1 year and 4 months)
• Led international GTM and sales initiatives across 5 international markets, exceeding revenue targets by 25%
• Transitioned the company to a direct-to-brand model, increasing profitability and retention
• Managed a cross-regional team, optimising commercial operations and driving international expansion