James Waylett

Responsibilities:

• Led go-to-market and operational launch initiatives for new B2C brand and expanded B2B sales infrastructure across multiple markets.

• Defined KPI frameworks across digital and physical channels, embedding commercial accountability and cost discipline across the organisation.

• Built and managed cross-functional teams across ecommerce, sales, fulfilment and digital marketing.

• Delivered new process frameworks across supply chain, fulfilment, pricing, and performance management.

• Worked directly with private equity stakeholders to support organisational design, strategic reporting, and commercial due diligence.

Key Achievements:

• Launched a high-growth direct-to-consumer brand, delivering 40% YoY revenue growth.

• Developed multi-channel GTM strategy across EU and North American markets.

• Implemented operational KPIs to optimise cost-per-acquisition, fulfilment efficiency, and margin performance.

• Designed and led cross-functional transformation programme across logistics, product and customer service functions.

Responsibilities:

• Led post-acquisition integration of multiple entities within the Colomer group.

• Delivered new target operating model and organisational design, including function-level reporting lines and governance mechanisms.

• Partnered with senior leadership to drive transformation planning, cost rationalisation and commercial alignment.

• Owned strategic planning, pre-sales and delivery of digital transformation programmes for mid-market and enterprise clients.

• Worked across GTM planning, operational audit and system implementation (ERP/CRM).

• Managed stakeholder relationships across finance, operations and technology departments.

• Developed scalable reporting structures and supported post-implementation performance reviews.