Description

Fractional Head of Sales: Hands-On Revenue Leadership for companies, globally.

I work with SME founders and leadership teams who need experienced, human, hands-on sales leadership.

I typically join businesses as a Fractional Head of Sales or Commercial Lead for short to mid term engagements to stabilise, unblock, and scale revenue by combining senior-level judgment with practical execution. I operate comfortably at the CEO & Founder level, translating strategy into decisions that actually move the pipeline.

What makes my approach different? I don’t just design sales processes: I run them.

What I Do for Clients

Fractional Sales Leadership (Primary Role)
Acting Head of Sales or Commercial Lead.
Sales strategy, revenue prioritisation, and forecasting.
Pipeline structure, accountability, and team coaching.
Hands-On Execution (When Needed):
Lead qualification and opportunity shaping.
Senior-level sales conversations and discovery calls.
Deal review, positioning, and negotiation support.
CRM & sales process optimisation (HubSpot, Salesforce, Freshworks, Notion, Pipedrive).

Engagement Style

Duration: Typically short to mid term, fixed-term engagements.
Focus: Focused on outcomes, pipeline quality, clarity, and momentum.
Sustainability: I leave behind a sales function that works long after I exit.
Direct Action: I prefer not to "consult from a distance". I’m prefer to lead and execute.

Best Fit Clients

SMEs with complex or high-value sales.
Founders seeking a seasoned, Native English speaking, senior commercial partner.
Teams that need leadership, action, and honesty about what’s broken.

Native British English speaker with a global outlook.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

European DIGITAL SME Alliance
Senior Engagement Officer
November 2024 - October 2025 (11 months)
Brussels, Belgium
• • Directed membership engagement projects serving 45,000+ SMEs across Europe, coordinating virtually with stakeholders in multiple countries.
• • Involved in EU-funded Horizon Europe and Digital Europe projects, primarily supporting project information dissemination, communications, and member outreach.
• • Collaborated with internal colleagues and external consortia stakeholders, tracking time and contributing to project delivery as part of dedicated work packages.
• • Designed and delivered strategies to expand and diversify membership base.
• • Identified and piloted new revenue-generating activities, ensuring sustainability of organisation's core mission for its members.
Project Management Pipeline Management Sales Team Formation Strategy Fractional Business Development Leadership KPIs & Business Metrics
European DIGITAL SME Alliance
Account Manager (Skillnet Ireland)
November 2023 - November 2024 (1 year)
Brussels, Belgium
• • Managed a Brussels-based service agreement contract to raise Skillnet Ireland's profile at EU level, reporting to the Chief Strategy Officer in Dublin.
• • Coordinated stakeholder input between Ireland and EU institutions, delivering regular project updates and policy intelligence remotely.
• • Positioned Skillnet Ireland in EU-funded project consortia (Horizon Europe, Erasmus+, Digital Europe, etc.), ensuring alignment with digital and green skills priorities across multiple geographies. Assessing budget potential and matching expectations.
• • Represented the agency at virtual and in-person EU events (at the Commission and the Parliament), maintaining consistent messaging and building cross-border partnerships with policy and decision makers.
Project Management Pipeline Management Strategic Partnerships Contracting Best Practic
Executive Global Network
Sales Manager (Network Advisor)
April 2023 - September 2023 (5 months)
Brussels, Belgium
• • Delivered B2B sales growth, consistently building a strong pipeline and closing senior membership sales.
• • Targeted to generate €280K+ annual recurring revenue; clients included Brussels Airport Company, HP, and BCG.
• • Supervised a junior sales team member, ensuring daily pipeline discipline and weekly reporting accuracy in CRM system.
Sales Team Formation Strategy Pipeline Management