Description

Since 2015, I’ve been helping brands grow through Facebook and Instagram Ads, turning modest budgets into high-performing campaigns. I’ve scaled accounts from £50/month to over £150K/month with well-crafted strategies focused on acquisition, creative execution, and ROI. Whether it’s a solo founder launching their first product or an agency needing extra capacity, I offer hands-on campaign management and clear, goal-aligned support.

I specialise in paid social media strategy, including creative ad production, audience building, and campaign optimisation. I help small and big businesses confidently market their products through Facebook lead generation ads, retargeting, and lookalike audiences, while also building full marketing plans for new business launches.

For clients who prefer to stay involved, I also work as a DIY Facebook Ads coach, guiding them step by step through campaign setup, ad structure, audience testing, and scaling. I offer consistent communication, transparency, and flexible availability, ideal for businesses that need a plug and play paid social freelancer they can trust.

🎯 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲

• Facebook Ads & Instagram Ads Campaign Management

• Paid Social Strategy - Acquisition Ads, Performance PPC

• Creative Ad Production for Paid Social Campaigns

• Full Funnel Marketing Plans for Startups and New Launches

• Snapchat Ads Strategy and Cross-Platform Targeting

• Community Management & Social Engagement

• Audience Research, Retargeting & Lookalike Ads

• Ad Campaign Setup, Scaling & Troubleshooting

• Meta Ads Management & Facebook Lead Generation

• Support for eCommerce, Startups & Small Businesses

✅ 𝗪𝗵𝘆 𝗪𝝾𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲

• 9+ years of real-world experience in paid social

• Trusted by startups, eCommerce brands, and marketing agencies

• Flexible plug-and-play support tailored to your campaign goals

• Strategic, collaborative, and focused on meaningful growth

Languages

Italian
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FDJ United (former Kindred Group plc)
Paid Social Team Lead
February 2024 - August 2025 (1 year and 6 months)
London, UK
• Led Paid Social strategy across Meta and Snapchat, managing a 7-figure budget and delivering 54% YoY gains in acquisition efficiency.
• Oversaw a team of 3 while remaining hands-on, driving cross-channel collaboration, market expansion (UK & Sweden), and ensuring accurate tracking with dev/analytics teams.
• Partnered with devs and analytics teams to ensure accurate pixel and SDK tracking, enabling robust performance reporting.
Paid social ads Leadership Instagram Marketing Snapchat ads Reporting
Kindred Group plc
Senior Paid Social Manager
September 2021 - February 2024 (2 years and 5 months)
London, UK
• Own full Paid Social strategy and execution across Facebook, X, and Snapchat, driving acquisition growth against business KPIs.
• Run A/B tests, analyse performance, and identify scalable optimisation opportunities.
• Deliver tailored performance reports and collaborate with CRM to align campaigns with lifecycle marketing and trading priorities.
Catena Media
Paid Media Specialist
February 2021 - August 2021 (6 months)
London, UK
• Planned, executed, and reported on major Paid Social campaigns across Catena's brand portfolio, driving brand awareness, lead generation, and commercial performance.
• Focused on delivering ROI and visibility across key markets, including the UK (sports betting and casino verticals), LATAM, and DACH regions.