About Janine
English
Native or bilingual
German
Native or bilingual
Experience
- OWS Fire Rated LtdMarketing ExecutiveMarch 2022 - Today (4 years and 3 months)Standalone marketing role, working closely with the Sales Director to develop and execute the overall marketing strategy
- Vert Projects LtdMarketing ExecutiveMay 2021 - February 2022 (9 months)Dartford, UKWorking with the Managing Directors to manage and deliver the strategic marketing and strategic business development initiatives- Responsible for developing and maintaining marketing strategies to meet agreed company objectives- Evaluate, report and feedback on all relevant data and results- Measure, monitor and increase volume and quality of new business leads via web and social media- Manage and improve lead generation campaigns, measuring results- Increase web traffic via email campaigns and social media and to measure the same using google analytics- Overall responsibility for social media policy including managing company presence across all social media platforms and regular blogs- Measure and monitor LinkedIn and all social media platforms- Overall responsibility for brand management and corporate identity-Manage all aspects of print production, receipt and distribution ensuring it is aligned to brand-Creation and publication of all marketing material in line with marketing strategy
- Sports DirectoryMarketing ExecutiveAugust 2019 - April 2021 (1 year and 8 months)Dartford, UKSupporting the Marketing Manager in planning and developing the overall marketing strategy and responsible for developing and executing the digital marketing strategy for the company.- Manage all digital marketing channels including the companies website, Social Media channels and email marketing system- Planning and coordinating a schedule of activity across Facebook, Instagram, Twitter, LinkedIn and Youtube to increase the companies social media audience- Set-up paid Social Media advertisement for campaigns and report on ROI- Developing the companies email retention scheme- Producing the monthly marketing report, using tools such as Google Analytics and others- Develop engaging online content for digital marketing channels and improve the content, considering SEO and Google Analytics- Keep the companies website up-to-date and work closely with the Web development team to improve the performance of the website- Plan and deliver the email marketing schedule and create engaging, relevant content- Working closely with the Junior Graphic Designer to create graphics for the website, Social Media, e-newsletters and print- Forecast sales performance trends using Google Analytics- Monitor competition and provide suggestions for improvement- Stay up to date with the latest technology and best practices
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Education
- Diploma, Hotel, Motel, and Restaurant ManagementSchool for further Education, Chemnitz2007Diploma, Hotel, Motel, and Restaurant Management