Jaqueline Sugai De Oliveira

Leading the go-to-market strategy for GPT Pro, GPT Pro is an AI-powered solution that boosts productivity, automates tasks, and drives business performance, a SaaS product for enterprises and SMBs.

Designed the go-to-market strategy for GPT Pro with Product Management, defining positioning, messaging, and launch plan. Managed social media automation, creating and planning engaging content to enhance brand visibility. Conducted market research and competitive analysis, providing strategic insights for marketing campaigns. Developed and optimized newsletters, increasing audience engagement through targeted content strategies. Designed marketing assets, ensuring brand consistency across digital platforms. Developed a responsive website in HTML and CSS focused on conversion, usability, and performance, with SEO optimization and regular interaction with developers. Responsible for creating and implementing an internationalization strategy for the product, focused on Europe and the U.S.

Lead and plan strategic campaigns in line with the bank's value proposition, as well as the goals set for the year and product launches.

Structured and optimized marketing processes, ensuring alignment across squads and on-time campaign delivery. Integrated marketing strategy with product teams, driving cohesive and data-driven campaigns. Planned and executed strategic product launch campaigns, including bank account and credit card promotions. Conducted benchmarking and market analysis, providing insights for product and marketing teams. Developed campaign calendars and structured holistic communication plans for product launches. Presented campaign performance reports to bank directors weekly, translating data into strategic insights.

Structured the content area of BTG Pactual's retail bank, BTG+, which was part of the bank's Digital Initiatives Unit (DRU).

Led and structured the content strategy for BTG+, defining key channels and brand positioning. Developed and managed content planning, ensuring alignment with product and brand strategy. Conducted competitor and benchmark analysis, testing new channels and formats for optimization. Oversaw creative content development, providing strategic briefings and approving guidelines. Managed social media and campaign execution, ensuring consistency in messaging and brand identity. Monitored and analyzed content performance, optimizing strategies based on key metrics.