About Jason
Independent designer specialising in branding, digital design, artwork production, and visual storytelling across hospitality, entertainment, retail, and culture-focused brands.
With over 10 years’ experience across agency and in-house environments, I create thoughtful, commercially effective design systems and creative assets across both print and digital platforms. My work spans branding, UI design, campaign visuals, promotional materials, packaging, signage, presentation design, and rollout assets for customer-facing environments.
I’ve led projects from concept through to final delivery, collaborating closely with clients, developers, marketers, and production teams to deliver clear, engaging, and adaptable creative solutions.
Alongside design development, I’m experienced in preparing production-ready artwork, adapting existing brand systems, and supporting ongoing creative needs across campaigns, launches, and day-to-day brand communications.
Currently collaborating with clients across entertainment, hospitality, and independent business sectors through Jason McDermott Design.
English
Native or bilingual
Can work on-site
Manchester (up to 50km)
Experience
- DiCE CreativeCreative DirectorDecember 2021 - Today (4 years and 6 months)Manchester, UK
- Delivered creative work across websites, campaigns and digital content, taking projects from concept through to client-ready execution
- Developed and delivered marketing campaigns, including content creation, visual assets, messaging, PPC and email communications
- Drove brand development from discovery through to delivery, including identity, guidelines, positioning and workshops
- Designed and delivered responsive websites and digital platforms, contributing to component-based design systems
- Played a key role in bringing SaaS products to market, contributing to application design, UI patterns and user experience decisions
- Created marketing and product collateral including brochures, presentations and campaign assets
- Produced animation and motion assets, including UI animation, supporting graphics and marketing videos
- Delivered photography projects including product shoots, retouching, compositing and templated assets
- Managed client relationships through regular communication, strategy input and project delivery
- Car Benefit SolutionsLead Graphic DesignerJanuary 2015 - December 2021 (6 years and 11 months)Bury, UK
- Led creative output within a fast-paced in-house marketing team supporting major automotive brands
- Managed and mentored a team of designers, overseeing workload, quality and deadlines
- Designed and delivered product communications including brochures, catalogues, datasheets and manuals
- Produced high-quality presentation decks and investor reports to support funding proposals and stakeholder engagement
- Created exhibition materials including event stands, banners and POS graphics for dealership and trade environments
- Delivered multi-channel campaign assets across web, email, print and presentation formats
- Worked within strict brand guidelines across major automotive brands including BMW and Volkswagen
- Managed print production, preparing artwork and liaising with suppliers to ensure quality and accuracy
- Owned and maintained brand guidelines, ensuring consistency across all digital and print outputs
- Sports Direct Int.Technical / Graphic DesignerSeptember 2013 - December 2014 (1 year and 3 months)Wigan, UK• Designing seasonal product artwork to critical path.• Working as part of a busy design team to strict and regular deadlines.• Preparing presentational material for the sales and management team.• Actively conducting product research as part of the artwork design process.• Working to current trends and sales patterns.• Visiting and representing at trade shows and exhibitions.• Creating packaging designs for products.• Instructional design - creating instruction sheets for the end user.• Product illustration and visual representation.• Logo design and development for new/existing brands.• Product photography for sales and marketing purposes.• Post photography image manipulation and enhancement.• Technical inspections to identify product weaknesses/faults.• Product approvals/sign off.• Component database compilation and management .• Assisting with the general public and offering a high level of customer service.• Regularly liaising with customers and suppliers regarding technical support and product issues.
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Education
- Lifelong Learning Training (PTLLS), Adult and Continuing Education and TeachingTHE UNIVERSITY OF BOLTON2013Lifelong Learning Training (PTLLS), Adult and Continuing Education and Teaching
- Bachelor of ArtsTHE UNIVERSITY OF BOLTON2010Bachelor of Arts (B.A.), Graphic Design