Description

Lead Product Designer with a proven track record of delivering customer-centric native-app and web designs that drive impactful outcomes. Experienced in shaping product visions, improving customer experience, and raising the bar for visual execution. Skilled in research, cross-functional collaboration, mentoring, and scaling design teams. Adept at turning complexity into elegant solutions that align strategy with commerical goals.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Path
Founding Product Designer
April 2024 - October 2025 (1 year and 6 months)
• Shaped 0–1 product direction via continuous user research and insight synthesis.
• Designed and tested the frst mobile app MVP, building directly in collaboration with engineering (using AI-driven tools).
• Embedded weekly iteration cycles, achieving high NPS and rapid product-market ft.
User Testing User Research User Experience Design User Interface Design Prototype
Learning Pool
Product Design Team Lead
November 2023 - April 2024 (5 months)
• Uplifted the quality, maturity, and speed of the product design function, introducing frameworks for career progression.
• Drove team strategy, aligning design output with business goals and customer outcomes.
Strike / Purplebricks
Head of Product Design
December 2021 - November 2023 (1 year and 11 months)
• Recruited, mentored, and grew a team of 5 designers, elevating design maturity and aligning product vision with business goals.
• Oversaw the end-to-end customer-centric experience, improving unit economics through self-serve journeys and reduced call volumes.
• Spearheaded the launch of Strike's digital mortgage service, expanding revenue opportunities and cross-selling potential.
• Introduced and scaled the frst design system, enabling faster
iteration, higher visual and interaction design quality, and process improvement.
• Partnered cross-functionally with engineering, product, and operations teams to align design with strategic objectives.