Description

I don't consult from PowerPoints.

I've spent 25 years inside the machine — building commercial operations from scratch, managing distributors in markets where nothing works as expected, and turning fragmented businesses into structured growth engines.

At Allurion, I scaled international revenue from $3M to $60M across 70+ markets. At Establishment Labs, I doubled the account base in 12 months and delivered +116% sell-out growth. Before that, 21 years at Galderma — from Finance Manager in Buenos Aires to Regional Controller in Lausanne to General Manager leading 100+ people across the Southern Cone.

I operate in MedTech, Medical Aesthetics, and regulated healthcare. I know how distributors think, how KOLs decide, and how to build a commercial team that doesn't fall apart when the founder steps back.

As a fractional executive, I bring VP-level commercial leadership without the full-time overhead — ideal for scale-ups entering new markets, manufacturers building their international structure, or companies that need a senior hand to professionalize what they've already started.

I work in English, Spanish, Portuguese, and French. I've launched products in markets where the path didn't exist yet.

If that sounds like what you need — let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
French
Basic
Italian
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Establishment Labs S.A.
Sr. Commercial Director – Mia® Femtech OUS
HEALTH AND WELLNESS
January 2025 - March 2026 (1 year and 2 months)
Madrid, Spain
Built and led international commercial operations for a new product category in a regulated medical device environment. Role completed following successful market establishment and strategic restructuring.
• • Doubled account base from 60 to 144 accounts across global markets in 15 months.
• • Launched commercial operations in 11 new countries across EMEA, LATAM, and APAC.
• • Delivered +116% sell-out growth vs. prior year.
• • Reduced new account onboarding time from 89 to 41 days through process redesign.
Value proposition New Category Creation International Expansion Go-To-Market Sales Force Performance
Aerolase, Inc.
VP International Sales & Consultant
HEALTH AND WELLNESS
July 2024 - Today (1 year and 11 months)
Madrid, Spain
Engaged to assess and professionalize international commercial operations in a transformation context.
• • Redesigned distributor value proposition and upgraded contracts with performance-based incentives.
• • Implemented structured budget process and business reviews across priority markets.
• • Launched commercial operations in South America (Peru market entry).
International Expansion Distributor's management Sales Force Performance Value proposition Go-To-Market
Allurion Technologies, Inc.
Vice President of International Sales
HEALTH AND WELLNESS
January 2021 - March 2024 (3 years and 2 months)
Madrid, Spain
Led full global commercial operation across Europe, LATAM, GCC/Middle East, and APAC through a distributor-led model in a regulated healthcare environment.
• • Scaled international revenue from $3M to $60M — 20x growth over full tenure.
• • Delivered 80-100% year-on-year growth consistently across the full VP tenure.
• • Built 40+ FTE global sales organization and distributor network from scratch across 70+ markets.
• • Managed Europe and LATAM simultaneously — distributor selection, GTM strategy, commercial execution.
• • Aligned commercial operations with Regulatory, Medical Affairs, Supply Chain, and Finance.
International Expansion Value proposition Distributor's management New Category Creation Sales Force Performance