About Jay
English
Native or bilingual
Swedish
Native or bilingual
Experience
- Flourish DigitalMarketing Account ManagerDIGITAL AND ITMay 2022 - Today (4 years and 1 month)- My day-to-day activities at Flourish include: Planning and developing campaign strategies against objectives and KPIs with a key focus on data-driven customer journeys- Managing marketing budgets on a project, quarterly and annual basis Identifying target audiences to drive engagement and generate leads through multi-touch content and prospect nurturing campaigns- Raising product and brand awareness through PPC and SEO campaigns on Google, Facebook, LinkedIn and Instagram- Developing and project managing email marketing campaigns with the creative team-Overseeing website builds alongside UX designers and developers Performing regular campaign analysis and tracking metrics to optimise ROI
- Team ElevenSenior Account ExecutiveHEALTH AND WELLNESSApril 2021 - May 2022 (1 year and 1 month)My role included: Developing impactful printed and digital marketing collateral- Project managing EMEA website rollouts across 30 markets via dedicated CMS system- Consulting with the Strategy team to concept project ideas and plans according to KPIs Producing timing plans and ensuring deadlines were adhered to- Generating cost estimates against project budgets, managing and chasing POs- Mentoring and delegating tasks to junior members in the team
- Infectious PRSenior Account ExecutiveENTERTAINMENT AND LEISUREAugust 2019 - April 2021 (1 year and 8 months)Whilst here, I worked on various pop, EDM and hip-hop campaigns that connected across a wide range of media platforms, which often achieved high level coverage on a global scale- Leveraged industry relationships to drive an influx of new and repeated businesses opportunities for the company- Planned and executed sponsored and paid campaigns across Facebook, Instagram, Twitter and TikTok and Instagram- Developed and maintained mutually beneficial relationships with press, influencers and brand partners
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Education
- Bachelor (Hons) in Public RelationsBournemouth University2017Bachelor (Hons) in Public Relations