About Jay
Senior Client Leader & Delivery Director with 13+ years’ experience leading global marketing operations, campaign delivery, and business transformation across complex, multi-market environments. Proven track record in senior stakeholder management, scaling agency operations, improving delivery efficiency, and driving commercial growth across £10m–£20m portfolios. Experience leading global marketing operations across the Automotive, FMCG, Public Sector, Travel & Aviation, Technology & Telco, Healthcare and Public Sector.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Joe PublicClient Services DirectorRETAIL (LARGE RETAILERS)February 2024 - March 2026 (2 years and 1 month)London, United Kingdom
- Agency Setup & Scaling - Joined as the second employee to architect the operational and commercial infrastructure of the London office, moving from a startup phase to a fully functional regional hub.
- Operational Leadership - In addition to Client Servicing, I managed the full P&L and business operations, including commercial reporting, HR/recruitment strategy, and cross-border project management.
- Client & Revenue Growth - Partnered with the Founder to scale theCarlsberg Britvic account by 400% and secured 2 new business wins within the first 12 months. Grew revenue from £0 - £750k in 12 months.
- Global Management - Led an international workforce of 40+ specialists across Amsterdam, Johannesburg and Cape Town - whilst simultaneously building a localised London team of senior hires - spanning Strategy, Creative, Production & Project Management.
- Campaign Delivery - Directed the delivery of multiple integrated campaigns for Aqua Libra, Teisseire, London Essence and Purdey’s -spanning DOOH, TV, BVOD, Social, Display, In-Store & Partnerships.
- Publicis One TouchGlobal Business DirectorPRESS AND MEDIASeptember 2022 - November 2023 (1 year and 2 months)Hamburg, Germany
- Global Brand Leadership - Directed the €2m Nivea Men global portfolio, orchestrating end-to-end delivery of 3 integrated campaigns across 4months - spanning TV, POS, OOH, Print, Social (TikTok, Instagram, Facebook).
- Global Management - Led a multi-market international team of 50+Strategists, Creatives, Project Managers and Producers across London,Hamburg and Madrid to develop high-craft global campaigns; standardised the ‘Global-to-Local’ toolkit process to ensure seamless implementation across 179 countries.
- Brand Partnerships - Executed the ‘Sensitive Moisturiser’ flagship launch with Real Madrid CF, translating a global sports partnership into actionable local market communications. Multi-Category Brand Strategy - Directed integrated global campaigns for high-priority innovations across Skin Care (Q10 Anti-Wrinkle), Sun (Protect & Moisture), and Body (Black & White Deoderant) categories.
- Operational Transformation - Led the strategic implementation of the Storyteq Creative Automation platform to re-engineer global production workflows, significantly increasing local market asset uptake and driving measurable creative efficiencies.
- VCCPBusiness DirectorTRANSPORTATIONDecember 2021 - July 2022 (7 months)London, UK
- Operational Excellence - Oversaw £10m of campaign budgets, managing a multidisciplinary agency team of 21 and 25+ key stakeholders, ensuring rigorous campaign delivery across the UK’s most complex transport network.
- Local Implementation - Managed the end-to-end delivery of 170+campaigns (TV, BVOD, Social, Print, OOH) launching localised infrastructure projects across Bus, Tube, Rail and Cycling networks; utilising deep borough segmentation and audience behavioural insights.
- CRM Innovation & Lifecycle Strategy - Developed and implemented a 12-month Customer Lifecycle Programme that reached over 8 million people to drive long-term behavioural change and increased journey frequency.
- Campaign Strategy - Managed a complex set of pricing and value based communications to high-level brand reappraisal and safety-first behavioural change campaigns during and after the Covid-19pandemic.
Recommendations
Be the first to recommend Jay
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of ArtsUniversity of the West of England2014Bachelor of Arts (BA), Business Studies with Marketing
- A2 Level, Business Studies, Physical Education, Media,Chipping Campden2010A2 Level, Business Studies, Physical Education, Media,