About Jayne-Marie
Need Marketing Expertise on Demand? I'm Your Go-To Marketing Maestro.
With 20+ years of hands-on marketing experience, I'm a seasoned leader who thrives on bringing big-picture visions to life through strategic and tactical execution. I'm your go-to fractional CMO for project-based engagements, offering a unique blend of strategic insight, creative flair, and data-driven pragmatism.
What I Deliver:
Go-To-Market Strategy Development: From market analysis and competitive positioning to crafting compelling value propositions and messaging frameworks, I'll ensure your launch hits the ground running.
Demand Generation & Lead Nurturing: I'll design and implement targeted campaigns across multiple channels to generate high-quality leads and guide them through the sales funnel.
Brand Building & Storytelling: I'll develop compelling brand narratives that resonate with your audience, differentiate you from competitors, and build lasting loyalty.
Data-Driven Optimization: I'll leverage data analytics to continuously measure and improve campaign performance, ensuring maximum ROI for your marketing investment.
Why Choose Me?
Proven track record: I have a history of delivering successful projects across diverse industries, from data and tech to research, healthcare, and education.
Flexible engagement models: I can adapt to your specific needs, whether it's a short-term project or an ongoing retainer arrangement.
Customer-centric approach: I prioritize understanding your customers and aligning marketing efforts with their needs and preferences.
Cross-functional collaboration: I work seamlessly with sales, product, and other teams to ensure a cohesive and impactful marketing strategy.
Let's Connect:
If you're looking for a fractional CMO who can help you achieve your marketing goals on a project basis, I'm eager to discuss how my expertise can benefit your business. Let's chat!
English
Native or bilingual
Can work on-site
Swindon (up to 50km), London (up to 10km), Reading (up to 30km), Oxford (up to 30km), Bath (up to 30km)
Experience
- The Marketing CentreFractional Marketing Director/ CMOCONSULTING AND AUDITSJune 2023 - Today (2 years and 11 months)At The Marketing Centre, our team champions first-class marketing services tailored for companies seeking the expertise of a Marketing Director on a part-time basis. With a strategic focus on new business development and marketing communications, we enable organizations to scale without the commitment of a full-time position.My role as a Portfolio Marketing Director involves guiding businesses through transformational marketing strategies and fostering growth. Leveraging my Chartered Marketer status, I support the founder at Quollify as a trusted advisor, enhancing marketing and business strategies to secure essential funding and investment.Currently, I support two businesses two days a week. The businesses are diverse, ranging from a financial SaaS solution to an automotive product sold directly to consumers.
- MarketerHireFreelance MarketerJuly 2022 - Today (3 years and 11 months)1809 E 11th St, Tulsa, OK 74104, USAFreelance Marketing projects - proven areas of expertise include Strategy- Business, Brand & Marketing, Marketing Management B2B/B2C/B2G, Product Portfolio Planning & Development, Transformation for Marketing/ Product Portfolio, GTM, M&A & Deregulation, Programme Management & Programmatic Marketing and pricing strategy, and Modelling Business Process Change Customer Experience Management Digital Converged Global Launches Business Development into pipeline
- Englefield Green Village Community CentreMember Board Of TrusteesDecember 2020 - Today (5 years and 6 months)Englefield Green, UK
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Education
- MSc, Global Marketing StrategyStaffordshire University1995MSc, Global Marketing Strategy
- Post Graduate Diploma, International Marketing Management Post GradStaffordshire University1995Post Graduate Diploma, International Marketing Management Post Grad
Certifications
- Prince 2Telefonica2015
- CIM Diploma in Marketing ManagementChartered Institute of Marketing1995