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Malt Strategy
Jeet PatelJP

Jeet Patel

CRM Director / CRM Consultant

€289/day
London, GB
8-15 years
CRM Strategy
Lifecycle marketing
Customer Retention
Email marketing
Multi channel marketing

Average response time: 1 hour

About Jeet

I am a seasoned CRM Director with over a decade of experience devising and implementing data-driven, multi-channel strategies that drive customer retention, engagement, and acquisition. I excel at leading cross-functional teams to optimize CRM platforms, enhance personalization, and deliver measurable business growth. In my spare time, I love staying active by hitting the gym, rock climbing, and especially skiing—a passion I’ve honed to an expert racing level.

  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • HELIOSX
    CRM Director
    December 2024 - March 2025 (3 months)
    • Devised and implemented a short-term strategic roadmap targeting high-impact, quick-win initiatives to optimize customer onboarding and boost second-month (M2) retention.
    • Conducted a comprehensive CRM audit to identify challenges and uncover growth opportunities, encompassing segmentation, personalization, automated competitor analysis, Braze CRM utilization, and operational efficiencies.
    • Customer retention reporting and analysis. Ongoing reporting and analysis to begin understandin and improve customer retention - tracking trends, uncovering key retention drivers, and examining segment shifts based on demographics, acquisition channels, and critical user actions
    • Developed and launched intuitive campaign-level dashboards, providing visibility into both campaign-specific performance and overarching marketing effectiveness to facilitate data driven decision making.
    • Led hands-on training on marketing experimentation and AI applications, equipping the team to adopt a data-centric approach and harness emerging technologies for improved outcomes.
  • Lyst
    CRM Director
    July 2022 - September 2024 (2 years and 2 months)
    • Developed and Executed a Cohesive Multi-Channel CRM Strategy: Spearheaded the design and implementation of an integrated, automated CRM strategy with cross-functional teams, enhancing member engagement and relationship building through personalized, data-driven communications.
    • Achieved a 12% Increase in Incremental LTV: Implemented targeted strategies that led to a 12% increase in incremental lifetime value over two years, significantly boosting customer value.
    • Increased CRM Revenue Contribution: Elevated CRM-driven revenue contribution from 12% to 18% over two years through well-executed, data-driven marketing campaigns.
    • Enhanced Personalisation Capabilities: Utilized advanced APIs and real-time data for highly relevant, event-driven customer recommendations.
    • Built and Led a High-Performing Team: Managed a team of 1 Data Analyst, 1 CRM Manager, and 4 Engineers, driving CRM strategy and project execution.
    • Reduced CRM Tech Costs by 10%: Optimized CRM systems and processes, achieving a 10% reduction in technology costs while improving system efficiency.
    • Prepared for International Expansion: Improved multi-channel engagement strategies, increased email opt-in rates from 45% to 55-60%, and laid the foundation for international CRM initiatives.
  • Deliveroo
    Senior Lifecycle Manager
    January 2022 - June 2022 (5 months)
    • Led a Team of Four Senior CRM Executives: Developed and executed CRM lifecycle strategies across different customer stages using Braze.
    • Optimised and Executed Automated Campaigns: Managed campaigns including abandon browse, abandon basket, and recommendations triggers.
    • Collaborated with Cross-Functional Teams: Created dynamic, personalised multi-step, multi-channel lifecycle campaigns.
    • Engaged Stakeholders: Identified issues and opportunities, aiming for a 6% incremental order volume target.
    • Conducted AB Experiments: Optimised offer mechanics and used tools like Looker for result analysis.
    • Managed Multi-Million CRM Budget: Ensured financial efficiency and maximised ROI.
    • Designed and Executed Deliveroo Rewards Challenge: Boosted incremental order volume and retention.
Check out Jeet's experience

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Education

  • Bachelor of Science
    Kings College University
    2004
    BSc (Hons) Mathematics and Computer Science
  • Mathematics (B), Chemistry (B), Physics (B)
    Claremont High School
    2001
    Mathematics (B), Chemistry (B), Physics (B)

Skill set

Data analysis
Braze
CRM Operations
Personalisation and segmentation
Growth
CRM Reporting

Categories