About Jemma
I help founders and CEOs of high-growth consumer brands unlock their next stage of growth quickly. As a Fractional CMO and Senior Marketing Consultant, I step into businesses at pivotal moments to clarify brand strategy, scale performance marketing, and deliver go-to-market plans that convert.
With extensive experience in brand marketing, digital growth, and product launches across wellness, lifestyle, hospitality, and DTC, I blend creative storytelling with commercial rigour to get measurable results without the overhead of a full-time hire.
What I do:
Growth marketing & acquisition – Paid media (Meta, Google, TikTok), CRO, SEO, lifecycle marketing, affiliate
Brand strategy & positioning – Differentiation, messaging, tone of voice, visual identity
Go-to-market & launch planning – Product, retail, and location launches that generate buzz and sales
Multi-channel campaigns – Social, content, PR, influencer, partnerships, events
E-commerce growth – Shopify optimisation, email marketing, retention & loyalty programs
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Future PLCFractional subscription marketing leadPUBLISHINGApril 2026 - Today (2 months)London, United KingdomStrategic Acquisition & GrowthIntegrated PlanningFlagship Brand OwnershipCampaign InnovationPartnerships to acquire subscribers
- SkyscannerBrand Marketing & Creative Strategy ConsultantTECHJanuary 2026 - Today (5 months)London, UKLeading global brand marketing and campaign delivery across multiple markets, working closely with central brand, creative and production teams to localise and roll out high-impact campaigns.Focusing on translating insight into clear creative direction, adapting centrally developed assets for local audiences, and delivering integrated campaigns across ATL and digital channels.
- Paul UK LtdBrand Marketing ConsultantSeptember 2025 - January 2026 (4 months)London, UKOverseeing brand and campaign strategy across retail, digital, and loyalty channels - connecting creative storytelling with commercial performance. My focus is on building integrated marketing plans that drive awareness, engagement, and sales, while ensuring consistent execution across every touchpoint. I lead campaign planning, asset strategy, store communications, and loyalty growth initiatives, bringing a strategic lens to how PAUL showsup seasonally and year-round. From PR to performance, I keep the brand's marketing activity aligned, accountable, and results-driven.
Reviews
Recommendations
Be the first to recommend Jemma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of ArtsThe Nottingham Trent UniversityBA (Hons) English,