About Jemma
I help purpose-driven brands turn ideas into clear, confident marketing strategies. With a background in journalism and over a decade in marketing leadership, I’ve worked across both not-for-profit and commercial sectors, building campaigns that connect stories to results.
My experience spans brand positioning, multi-channel content planning, internal communications, and leading creative teams through periods of change. I bring structure and empathy in equal measure, whether I’m shaping a full strategy, refining messaging, or supporting in-house teams to deliver.
If you’re looking for strategic thinking with heart, and a partner who can move between vision and detail with ease, let’s talk.
English
Native or bilingual
Can work on-site
Market Harborough (up to 50km)
Experience
- JD CreativeCo-founderAugust 2025 - Today (10 months)Market Harborough, United KingdomA no-nonsense marketing agency designed for small and growing businesses that want to outsource their marketing.
- EvenbreakHead of MarketingJanuary 2022 - August 2025 (3 years and 7 months)Lead brand and marketing strategy across PR, digital, campaigns, and content to shift perceptions and drive inclusion. Deliver national partnerships with brands like Coca-Cola and Virgin Media to grow reach and brand reputation. Embed KPIs and insight-led reviews to measure success, optimise performance, and inform strategy.
- Access Generation CICDirectorJanuary 2016 - January 2024 (8 years)Built a purpose-led brand from scratch to become a recognised voice on youth employment and inclusion. Led engagement, PR, and funding bids with partners like Big Lottery and Prince's Trust.
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Education
- Postgraduate Diploma in JournalismDe Montfort University2008Postgraduate Diploma in Journalism
- BA Media StudiesDe Montfort University2007BA Media Studies