About Jennifer
English
Native or bilingual
Experience
- Sipsmith GinGraphic Design, Digital IllustrationNovember 2022 - January 2025 (2 years and 2 months)ArtworkingBrand guidelines, illustrated assets, print & digital materials Working closely with the creative marketing team to create detailed guidelines following their bottle and label redesign. Guidelines included a logo refresh, fonts, colour palettes, photography guidelines, the development of a range of repeat patterns for each gin flavour, a library of illustrated assets featuring the swan character, plus print, social, and digital brand usage and voice. The role also involved creating a range of print and digital promotional materials for events, such as the Covent Garden Martini Express activation, to Wimbledon '23 and '24, including a print newspaper, and a gin themed advent calendar. Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Procreate.
- BrickwallStoryboard art, Graphic Design, Digital IllustrationJanuary 2021 - May 2025 (4 years and 4 months)Building storyboards & illustrations for animated videos and shorts Working directly from scripts, and closely with the creative team, to develop bespoke style samples, storyboards and supporting assets (e.g. static content for web & social), within a fast paced, high turnaround environment. Video topics cover learning, healthcare, causes and sustainability for clients such as National Grid, BBC, St Mungos, NHS, Royal Museums Greenwich, MSD, VSAR, NSPCC, Kew Royal Botanical Gardens, BUPA, Bird Life. Adobe Illustrator, Procreate, Adobe Photoshop, Adobe Indesign.
- Tangle TeezersIllustration, Graphic DesignFebruary 2024 - May 2025 (1 year and 3 months)Iconography packaging Developing an iconography language for the new line of brushes, from extra gentle to the pet ranges, and refreshing all packaging for clearer usage guide. Adobe Illustrator, Procreate.
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Education
- Fashion Buying with Design BA HonsDe Montfort University2014Fashion Buying with Design BA Hons