Jennifer Howland

I lead social media and performance marketing strategies for an FMCG, F&B, hospitality, commerce and retail client portfolio, driving measurable ROI through paid and organic social, SEO, email, and PPC. Beyond managing a high-performing team, I act as a strategic digital marketing consultant, shaping high-impact campaigns and spearheading the launch of Fireworks our new digital performance marketing arm.

• Spearheaded the launch of Fireworks, a purpose-driven digital division specialising in brand storytelling, performance content, and social strategy for food, lifestyle and sustainability brands.

• Acted as brand and tone-of-voice guardian for clients across FMCG, hospitality and sustainability, blending pop culture, consumer trends and strategic insight into audience-first creative.

• Led integrated marketing across PR, organic/paid social, content, influencer and media campaigns - managing teams and agency partners to deliver campaigns that connect.

• Introduced a creative newsroom model to produce story-led content at pace, aligning to seasonal campaigns, launches and moments that matter.

• Developed always-on social strategy and content pillars for mission-led brands, combining community engagement with performance insight to build resonance and reach.

As the Digital Transformation & Marketing Director I collaborated with FMCG, Luxury Retail, Technology and SaaS clients enabling opportunities for scale and growth. I focused on understanding customer interactions with our client's brands across all digital touchpoints to formulate comprehensive and efficient digital marketing strategies. My role extended to shaping ELLA's vision encompassing products, growing the Experience Campus and creating creative assets, events, key partnerships, digital marketing, communications and go-to-market strategies.

• Led brand evolution for Ella Digital, defining visual identity, tone, content style and brand narrative across digital, events and product experience.

• Built content strategy engine including thought leadership, long-form storytelling, editorial campaigns, and internal brand tools.

• Worked closely with founders and product/HR leads to align the external brand with internal culture and customer experience.

• Delivered launch and rebrand campaigns with a focus on emotional connection, storytelling and purpose.

As the Head of Marketing for EMEA & USA, I orchestrated a robust and scalable marketing strategy focusing on growth in new sectors and existing Luxury Retail & hospitality accounts. Managing a team of 10, I oversaw initiatives such as marketing automation, social media & performance marketing, a new website and brand refresh, campaign strategy, email marketing and persona mapping.

• Led global brand and communications strategy across EMEA and the US, ensuring a consistent and values-aligned narrative across all touchpoints.

• Delivered campaigns spanning PR, thought leadership, internal comms, and employer brand, with a strong emphasis on human-centred storytelling.

• Repositioned brand messaging during organisational change, unifying tone and identity across teams and channels.

• Oversaw content strategy across digital, social and email - championing stories that elevated people, purpose, and progress in the workplace.

• Developed a rhythm of storytelling tied to key moments in the HR and workplace calendar, deepening relevance and emotional engagement.