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Jennifer TateJT

Jennifer Tate

Senior Copywriter & Content Manager

€463/day
London, GB
8-15 years

Average response time: 1 hour

About Jennifer

I’m Jen, an agile senior copywriter and content manager with 14+ years of experience in strategic storytelling, UX copywriting and authentic content creation. Some of my recent clients include Charlotte Tilbury, Robinson Pelham, OCEANSAPART and TransferGo.

Over the course of my career, I've worked across a wealth of different projects – from penning fresh and evergreen content for start-ups and shaping employer branding strategies for scale-ups, to coordinating university prospectuses and owning and localising fintech pages across 12+ languages and multiple websites. To every brief, I bring strategic thinking, strong research skills and a genuine drive to create meaningful content that fosters brand growth, deepens customer connections and delivers high-impact results.

In my spare time, I like to switch off and recharge for the working week – usually with a good book, yoga or pilates, walks on the beach, and plenty of time with my two young children.
  • English

    Native or bilingual

  • French

    Basic

Can work on-site
London (up to 50km)

Experience

  • Weather2travel
    Freelance SEO Content Writer
    TRAVEL AND TOURISM
    August 2024 - Today (1 year and 10 months)
    I’ve worked on a freelance basis for Weather2Travel.com since 2024, producing SEO-optimised brand and product pages for their website each week.

    Some of the many brands and products I’ve written about so far include Jet2Holidays, Champneys and Go Ape, with each piece of content following strategic SEO reports in order to improve search engine visibility and rankings.
    Writing SEO Copywriting Brand content SEO audit
  • Robinson Pelham
    Freelance Content Manager
    FASHION AND COSMETICS
    September 2022 - May 2024 (1 year and 8 months)
    Working on a freelance basis, I served as a content manager and copywriter for Robinson Pelham – a female-founded, fine jewellery brand based in London’s Chelsea – between 2022 and 2024.

    As part of my role, I wrote regular seasonal newsletters and hundreds of SEO-led product descriptions, while also managing the CMS, carrying out regular content audits and implementing and publishing all new content and website updates.
    Writing SEO SEO audit Content Management Copywriting Brand content
  • Charlotte Tilbury
    Freelance SEO Copywriter
    FASHION AND COSMETICS
    August 2022 - Today (3 years and 10 months)
    Since 2022, I have regularly collaborated with the in-house content team at Charlotte Tilbury to produce tens of makeup and skincare guides and tutorials using best-practice SEO techniques.

    These projects tend to coincide with new product launches and have included effective promotional comms for some of the brand’s most celebrated beauty icons, including Charlotte’s Magic Hydration Revival Cleanser and Charlotte’s Beautiful Skin Island Glow Easy Tanning Drops.
    Writing SEO SEO audit Brand content Copywriting Proofreading/Editing

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Education

  • BA (Hons) Fashion Journalism
    University of the Arts London
    2012
    First Class

Skill set

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