Description

TLDR: I'm a Brand Strategist helping small businesses gain the clarity they need to make the best business decisions for long-term success.

I spent 10 wonderful years in the fast-paced world of start-ups, building and developing some awesome brands, working my way from marketing intern to Head of Brand in the senior leadership team.

I swiftly discovered that brand strategy has a reputation for being complicated with countless frameworks, multi-step processes, and conflicting jargon that I felt weren't the best solution for fast-paced, small brands, who need clarity quickly and affordably.

Since then I’ve honed my skills, delivering a process that I wish I‘d known back when my brand journey began. I now use my passion in purpose to help make brand strategy accessible, re-energise brands and provide clear direction that ensures long-term commercial success. It’s the dream!

I can offer the following services:

- Brand Audit

- Brand Strategy (launch or evolution)

- Fractional Head of Brand

- Content Strategy

- Start up Marketing consultation

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Jenni Rowe-Macleod
Fractional Head of Brand & Brand Strategist
April 2023 - Today (3 years and 2 months)
London, UK
Marie Blanche
Co-Founder
December 2022 - Today (3 years and 6 months)
LoveCrafts
Head of Brand, Content & Private Label Design
March 2020 - March 2023 (3 years)
London, UK
Makefulness is the common thread that unites us all, experienced by every maker, whether making every day or once in a blue moon. It's a feeling LoveCrafts believe everyone should experience and it was my mission to make it happen. In my role, I had the privilege of spearheading various key responsibilities, including:
- Developing the LoveCrafts brand strategy: I collaborated closely with the founders and senior leadership team to define our brand purpose, positioning, and personality. This involved conducting consumer research and translating insights into an actionable brand strategy.
- Creative Platform management: Alongside the talented agency Red Brick Road, I orchestrated the delivery of the creative platform, Makefulness to ensure future marketing efforts were not only effective but also aligned with our brand values.
- Overseeing communications campaigns: I was the go-to for transforming business objectives into compelling communications strategies for significant events such as the M&A of WEBS, Sew&So, and Deramores.
- Crafting a comprehensive content strategy: Recognising the importance of keeping our makers inspired throughout their journey, I took charge of our content hub, video and podcast creation, and social media. In my time we witnessed a remarkable 35% increase in conversion to sign up and fostered a vibrant social media community of 2.1 million makers.
- Driving the Private Label Strategy: I led the development of go-to-market strategies for new private label products, yarns, and patterns. Additionally, I played a pivotal role in formulating brand strategies for five of our in-house brands. Working alongside an exceptional team of designers, including the esteemed Creative Director, Debbie Bliss, was truly a pleasure. My wonderful time as Head of Brand Content & Private Label at LoveCrafts allowed me to embrace the concept of Makefulness and utilise it to elevate our brand and connect with millions of passionate makers worldwide.