Description

I am an experienced business development and operations strategist with a strong background in marketing, sales, and out-of-home (OOH) advertising. Throughout my career, I’ve had the opportunity to work with major companies, including WPP, delivering impactful results across various sectors.

With a proven track record in business development, I’ve managed successful campaigns for high-profile brands such as Coca-Cola, Google, Nike and many more, where I was responsible for strategic planning, market analysis, and implementing solutions to boost sales volumes and brand engagement. My expertise extends to sales pipeline management, ensuring targets are met while building and maintaining strong client relationships across various industries.

As a leader, I have successfully overseen cross-functional teams, creating a collaborative work environment that encourages innovation and achieves goals. I thrive in managing operations and streamlining processes, making sure that projects run smoothly, on time, and within budget. I am particularly skilled in managing OOH advertising networks, where I have been involved in the strategic planning and execution of digital OOH campaigns, helping brands enhance visibility and customer engagement.

Being multilingual (fluent in French, Dutch, Greek, English and with working knowledge of Spanish and German), I thrive in international environments, connecting with diverse teams and clients across borders. I’m comfortable in fast-paced, ever-changing landscapes and love tackling new challenges head-on, always focused on delivering impact and continuous improvement.

Languages

Dutch
Native or bilingual
German
Conversational
French
Native or bilingual
English
Native or bilingual
Greek
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Zurich (up to 50km)

WPP
OOH Planning Lead
May 2023 - Today (3 years and 1 month)
Brussels, Belgium
Team Management: Lead and guide a team of 8 professionals, fostering a collaborative and high-performing work environment while nurturing individual growth and development. Client Directorship: Serve as a Client Director, overseeing strategic planning, client relationships, and ensuring client satisfaction and campaign success. Strategic Campaign Direction: Provide direction to the team in crafting innovative and comprehensive OOH campaign strategies that align with clients' marketing goals and industry trends. Collaborative Leadership: Work closely with cross-functional teams, including creative, media vendors, and data analysts, to ensure seamless campaign execution and achieve exceptional results.
GroupM
Senior OOH Manager
January 2021 - January 2023 (2 years)
Brussels, Belgium
Team Leadership: Managed a team of three professionals, providing mentorship and fostering a collaborative work environment. Key Account Oversight: Successfully managed key accounts, including L'Oréal, TCCC, and Nike, ensuring strategic campaign execution and client satisfaction. Strategic Direction: Provided expert guidance, aligning OOH campaign strategies with clients' marketing objectives and industry trends for impactful results. Coaching and Development: Offered ongoing coaching to team members, nurturing their growth and skills, while collaborating with cross-functional teams for seamless campaign execution.
Kinetic
OOH Manager
January 2017 - January 2021 (4 years)
Brussels, Belgium
Strategic Consulting: Expert guidance to clients, leveraging industry knowledge to formulate effective OOH campaign strategies within budget constraints, catering to both domestic and international markets. Comprehensive Planning: Developed impactful OOH plans by optimizing formats, locations, and messaging for maximum reach and resonance in diverse markets.