Skill set
Industry fields of expertise
Jessica in a few words
Freelance Account Director working with brands and agencies on campaign strategy, delivery, and client management. I offer flexible support across planning, execution, and project workflows — with a strong focus on effectiveness and delivery.
I specialise in influencer marketing, content-led campaigns, and media strategy, supporting teams from brief creation and creator vetting to timelines, approvals, and post-campaign reporting. My agency background means I’ve typically worked on performance-driven campaigns, so I’m confident aligning creative and media activity with business goals and marketing KPIs.
Alongside campaign work, I’m often brought in to improve processes and team systems — whether that’s streamlining project tools, building delivery frameworks, or improving how teams collaborate.
My freelance experience spans creative agencies, media teams, and in-house marketing departments across TV, radio, digital, social (including organic), content, and print (inserts). I’m comfortable leading integrated campaigns or jumping into specific areas — from influencer projects to broader marketing activity — depending on what’s needed.
Clients include PrepayPower, AliExpress, Abel & Cole, Sofa.com, and Hotel Chocolat. I also run The Social Fuse, a side project supporting better influencer campaigns through tools, training, and community.
Experience
- The Social FuseFounder / Strategic LeadSOCIAL NETWORKSFebruary 2024 - April 2025 (1 year and 2 months)London, United Kingdom
- Founded and currently run a neutral influencer marketing network focused on creator tools, campaign training, and industry connection
- Led concept and development of a brand–creator collaboration tool to simplify campaign outreach
- Built a digital campaign toolkit and a self-guided creator course to support effective partnerships
- Ran industry networking events to foster transparency and collaboration across the sector
- Continued selected freelance work in parallel, supporting brands and agencies on campaign delivery and creative project management
- TideInfluencer Marketing ConsultantBANKING & INSURANCEJune 2023 - December 2023 (6 months)London, United Kingdom
- Planned and ran multiple influencer campaigns tailored to brand goals and audience growth
- Selected creators based on performance data, contextual fit, and audience quality
- Led campaign execution including contracts, briefs, content review, and live tracking
- Delivered content on time and aligned with creative direction
- Produced detailed post-campaign analysis to inform future activity
- What’s Possible CreativeFreelance Creative Account DirectorPRESS & MEDIAJanuary 2023 - January 2024 (1 year)London, United Kingdom
- Brought structure to multiple creative projects spanning TV, radio, digital, print, and social
- Led end-to-end creative delivery, including timelines, briefing, approvals, and project handovers
- Acted as main point of contact for clients and internal creative/media teams
- Attended and supported a national TV shoot to ensure alignment with scripts, client goals, and production deadlines
- Delivered content on time across formats, while helping to restore internal clarity with new workflows in Monday.com
- Worked on creative campaigns for brands including PrepayPower, Robert Dyas, Zoom by Ocado, Sofa.com, and GAME.
Recommendations
Certifications
- Commercial CertificateIPA (Institute of Practitioners in Advertising)2017
- IPA (Institute of Practitioners in Advertising)LegRegs Certificate2021
- Google Analytics for BeginnersGoogle2018
- Google Fundamentals of Digital MarketingGoogle2018