Jessie Cohen

• • Leading creative briefs across multiple sectors over the years, and specialising in beauty, wellness, lifestyle and luxury sectors.

• • Delivering creative and brand design systems for agencies, startups and independent brands across UK and global markets.

• • Creating social ads in Figma which saw an increase in conversion and clickthrough rates; website and app digital design in Figma and Adobe XD which helped clients create more responsive digital systems for their brands; presentation design, print design for brochures, reports and out of home in Adobe Illustrator and InDesign to help brands reach audiences and create targeted resources for awareness to conversion.

• • Developing visually distinctive identities and creatives, which balance cultural relevance with strategic and commercial objectives, collaborating directly with founders, marketing teams and stakeholders to shape visual direction.

• • Joining a commercial pitch project for a global beauty client, on a 2-week long senior freelance designer contract.

• • Working collaboratively with the team of creative directors, designers and art directors to deliver standout brand research and multi-channel visual concepts for brand identity, spanning digital and print design considerations, using Figma.

• • Supported brand evolution and the launch of a new brand identity, during a period of rapid business growth and expansion.

• • Led the visual design across CRM, social, digital marketing and brand communications, taking ownership of the brand guidelines, to help maintain visual consistency for a seamless user brand experience.

• • Produced high-performing creative assets across web, app and marketing channels, using Figma and Adobe Creative Cloud.

• • Collaborated cross-functionally with marketing, product and leadership teams.