About Haïg
I am a bilingual jewellery copywriter fluent in English and French, with over 6 years of experience working with luxury brands like Le Vian, The Diamond Store UK, and Proud Diamond. I specialize in crafting persuasive, captivating copy that resonates with affluent audiences while boosting your brand’s online visibility and engagement.
My expertise lies in applying Donald Miller's StoryBrand framework, positioning your customer as the hero of their buying journey and you as the guide. Additionally, I offer comprehensive SEO strategies, including writing meta titles and descriptions, alt text for images, and in-depth SEO audits with actionable reports to optimize your e-commerce website.
Beyond copywriting, I provide bespoke link-building services, securing features in high-authority luxury, fashion & lifestyle publications in the United States & Canada. These backlinks from +80 DA sites will amplify your brand’s organic reach and drive traffic to your site.
I recently worked with Proud Diamond (Canada) and helped them grow from 500 to 5,000 monthly organic visitors in just under a year.
As an added value, I also offer fine jewellery branding and e-commerce consulting to help emerging businesses avoid common pitfalls, optimize their websites according to Google's white hat practices, and convert visitors into loyal customers.
With my tailored approach, I can help your luxury goods brand shine brighter and capture the discerning attention—and loyal customers—it truly deserves!
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- The Jewelry WordsmithFounder / Freelance SEO Copywriter / Content StrategistLUXURY GOODSMarch 2019 - Today (7 years and 3 months)Montreal, QC, CanadaI will help you capture more hearts & sales with exceptional jewelry copywriting + bespoke SEO solutions. My forte lies in crafting persuasive copy that captivates and enhances online visibility and user engagement. Employing the proven StoryBrand framework, my approach centers around positioning your customer as the hero throughout their unique buying journey. My goal is to empower (or create) your signature brand voice in every written text, increase brand awareness and online conversions organically, and deliver a measurable return on your marketing investment (ROMI).
- UCRAFTContent ManagerE-COMMERCEJune 2019 - September 2019 (3 months)Greater Los Angeles, CA, USAI wrote SEO-optimized articles for Ucraft's blog and covered topics such as e commerce, digital marketing, social media, UI/UX design, etc. Other online marketing tasks included crowd marketing and link building.
- Fast Credit UKContent WriterPRIVATE EQUITYJanuary 2018 - June 2019 (1 year and 5 months)London, UKI created the blog section of the website, where I managed and published 2 articles weekly and updated the overall site's content over time to ensure keyword consistency and overall messaging that helped strengthen brand affinity.
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Education
- Bachelor's degree, Communication, Journalism, and Related ProgramsUQAM | Université du Québec à Montréal2014Bachelor's degree, Communication, Journalism, and Related Programs
- Computer Assisted Sound Design/Audio Recording EngineeringMusiTechnic College2004AEC Sound Design & Engineering Program
Certifications
- The Fundamentals of Digital MarketingGoogle2023