Description

Experienced Digital & Commercial Insights Leader with 18+ years driving data-driven decision making across Ecommerce, Digital Marketing, Consumer Insights, and Web Analytics. I have been fortunate to work with global brands which is spread across various industries including Banking, Insurance, Consumer Healthcare, FMCG & Retail. Proven expertise in delivering actionable insights, translating complex data into strategic narratives, and optimising digital performance across global markets. Certified Lean Six Sigma Green Belt with extensive experience collaborating with cross-functional teams, senior leadership, and external stakeholders.

CORE COMPETENCIES :

• Digital Analytics & Web Performance Optimization

• Market Research & Consumer Insights

• Ecommerce & D2C Strategy

• Data Visualization (PowerBI, Tableau, Looker, Google Data Studio)

• Analytics Platforms (Google Analytics, Adobe Analytics, Firebase, DOMO, GFK, Nielsen, Kantar, Statista)

• Strategic Storytelling & Data-Driven Decision Support

• Pricing Strategy & Competitive Intelligence

• Leadership & Team Development

• Cross-Functional Collaboration

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Indicia Konica Minolta
Client JTI
July 2025 - October 2025 (3 months)
London, United Kingdom
• Conducted comprehensive digital analytics analysis using Google Analytics 4 (GA4) to track user engagement and evaluate performance across key website funnels (PLP, PDP, Registration, Checkout).
• Utilised Content Square to perform customer journey and UX analysis, identifying friction points and optimization opportunities to improve conversion rates.
• Queried and analysed customer and loyalty program data within Treasure Data CDP using basic SQL, supporting audience segmentation and campaign performance evaluation.
• Developed and delivered monthly performance reports and dashboards, including cross-market performance benchmarking and analysis of new feature rollouts.
• Provided timely responses to ad-hoc data and insight requests from CRM, marketing, and loyalty teams, ensuring insights were actionable and aligned with business objectives.
• Collaborated cross-functionally with UX, Data, and Client Management teams to align on requirements, manage execution, and ensure deliverables met agreed timelines and expectations.
Web analytics Google Analytics SQL content square Customer Journey
Unilever
Storytelling Analyst -Consultant
February 2025 - April 2025 (2 months)
• Translated complex data into strategic narratives to inform global category forecasts.
• Delivered market trends, category performance, and strategic risk/opportunity assessments.
• Partnered with global teams to drive data-driven business strategies.
Ipsos Jarmany
Commercial Insights & Analytics Consultant
July 2023 - December 2024 (1 year and 5 months)
• Delivered actionable insights across pricing, promotions, and category growth for EMEA markets.
• Synthesized data from multiple platforms to guide strategy across Air Fryers, Vacuums, Beauty categories.
• Conducted market forecasting, competitive intelligence, and financial performance analysis.