Description

I am a Senior Data Analyst with 10+ years' experience and a passion for driving data-informed decision-making. I am skilled in assimilating complex data sets, conducting experiments, and creating compelling data stories in order to optimize, enhance the customer experience and grow revenue.

My expertise lies in statistical analysis, data mining, and data visualization, and I am accomplished in a wide variety of web analytics, data visualization, customer experience and optimization tools, such as Google Analytics, Adobe Analytics, Tableau, ContentSquare, Quantum Metric, Optimizely, Monetate, and more.

As a strong collaborator with excellent communication skills, I am able to present technical concepts to non-technical audiences effectively. My ability to turn complex data into clear insights has been invaluable to the businesses I have worked with. I have a proven track record of delivering projects on time and within budget, while ensuring the insights they uncover are actionable and impactful.

Languages

English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Creativemass
Usability and Data Visualization Analyst
DIGITAL AND IT
April 2022 - April 2023 (1 year)
London, UK
At this Australian-based Fintech start-up, I was responsible for implementing web analytics, optimizing complex user journeys, and data visualization across all products.
Developed a comprehensive usability KPI reporting framework for all four components of WeathConnect products.
Collaborated with design and product teams to improve portfolio performance reporting.
Initiated and executed the implementation and testing of Google Analytics 4 and HotJar.
Biglight
Senior Data and Optimisation Analyst
E-COMMERCE
February 2014 - March 2022 (8 years and 1 month)
London, UK
At this leading ecommerce agency, I spearheaded analytics and optimization initiatives, overseeing website performance analyses, user segmentation, dashboarding, and analysis for 100s of ABn and Personalization tests.
Orchestrated the integration, implementation, and optimization of Google Analytics (UA and GA4) for multiple clients to enhance data-driven decision-making. Pioneered the development of new data services and championed a culture of data- driven decision-making across the agency.
Collaborated with senior stakeholders in cross-functional teams to understand their needs and provide pragmatic, impactful solutions.
Applied extensive knowledge of qualitative and behavioral research methods gleaned from close collaboration with UX Researchers.
Utilized SQL databases to optimize conversion, retention, cross-sell, LTV, basket combinations, and marketing performance, applying RFM models for segmentation. Mentored and managed other analysts, facilitating their growth and development.