Description

Board-level leader in sport, brand, reputation and fan growth

Executive leader with 20+ years’ experience building brands, leading communications, and growing fan and

customer engagement across football, sport, media and consumer businesses.

My background sits at the intersection of brand, communications, digital, content, CRM and audience insight

and retail. I have led transformation in high-profile organisations, built modern fan engagement strategies, shaped messaging and positioning at senior level, and created operating models that connect storytelling, reputation, performance data and commercial outcomes.

WHAT I BRING

Executive leadership and counsel

Trusted senior leader with experience advising executives, aligning cross-functional stakeholders, and translating complex business priorities into clear communications, brand and audience strategies.

Brand, reputation and communications

Strong grounding in public-facing leadership, integrated communications, media narrative, messaging

discipline, and protecting brand reputation in high-attention environments.

Modern fan and audience growth

Deep experience designing fan-first strategies across digital, social, CRM, content and partnership touch points to grow reach, engagement, loyalty and conversion. AI-era marketing and communications mindset.

Comfortable leading in a landscape shaped by AI, data and platform disruption

SELECTED CAREER IMPACT

• Led brand, marketing and digital functions in elite sport and consumer organisations over two decades.

• Delivered major audience growth across domestic and international markets.

• Developed data-led fan and customer engagement strategies using CRM and segmentation.

• Created integrated content and campaign ecosystems that improved both engagement and commercial value.

• Helped shape organisations during moments of transformation, repositioning and international expansion.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

West Ham United FC
Brand, Marketing, Content and Digital Director
January 2023 - January 2024 (1 year)
Led the club's brand, marketing and digital agenda during a period of major visibility and growth, with responsibility across fan engagement, international audience development, digital performance, content direction and data-led marketing. This role required balancing short-term campaign delivery with long-term brand positioning, while aligning multiple stakeholders across commercial, football, content and leadership functions.

Highlights
West Ham United FC(January
Brand, Marketing and Digital Director
January 2023 - May 2025 (2 years and 4 months)
Key
• • Developed comprehensive brand and marketing strategies for regional and international markets
• • Spearheaded digital channel expansion and audience growth through engaging content strategies
• • Collaborated with key partners to execute multi-channel and experiential brand campaigns
• • Designed and implemented international events calendar to boost brand awareness and commercial growth
• • Oversaw refinement of product offerings, including e-gaming and international retail operations
• • Managed marketing and digital initiatives budget
Digital Transformation Social media Growth hacking Brand content Commercial strategy
Jet Media Network
Head of Strategy & Brand
January 2021 - January 2023 (2 years)
• • Helped shape and launch a new audience platform with a clear brand and product proposition.
• • Built marketing and growth strategies that contributed to $1m revenue in year one.
• • Developed monetisation and content approaches spanning talent, communities and commercial opportunities.
• • Supported funding and growth by creating a stronger strategic and market narrative.
• • Worked across product, commercial and creative functions to bring clarity and alignment.