Description

You’ve built something special.

A strong team. Loyal customers. A reputation you’re proud of.

But when it comes to telling your story, things can get fuzzy.

-Maybe growth has outpaced your positioning.

-Maybe your people are saying the same thing in ten different ways.

-Maybe you’re expanding, hiring fast, or entering a new chapter – and the words haven’t caught up.

Ultimately, you are struggling to confidently articulate:

- Why you exist (purpose)

- Where you’re heading (vision)

- Who you serve (mission)

- What you stand for (behaviours)

- What sets you apart (market positioning)

You know it’s time to say it better, without losing what makes you, you. That’s where I come in.

I help businesses uncover (and rediscover) what makes them truly special – and shape it into a clear, purposeful narrative that guides decision making, aligns teams, attracts the right customers, and fuels long-term growth. On one page – not buried in a 100-page PowerPoint.

I work best with high growth business that care about culture, clarity, and legacy – and want their foundational story to work as hard as they do.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

KERRNEL
Founder | Purpose, Brand and Corporate Narrative Specialist
January 2025 - Today (1 year and 5 months)
I help organisations create clarity from complexity.

With over 25 years of experience across consulting and in-house roles, I now specialise in defining and aligning strategy, purpose, brand, and communications to unlock growth and build meaningful engagement.

Specific areas of expertise:
Purpose (re)definition & mobilisation
Corporate framework & narrative building
Corporate positioning & brand development
New strategy positioning & embedding
Proposition development & positioning
Communications & storytelling
Creating the optimal conditions for businesses to strategically evolve and grow.
Corporate strategy Purpose Branding Brand Position Corporate Narrative
Brandpie
Head of Purpose
July 2020 - December 2024 (4 years and 5 months)
At Brandpie, I worked with dynamic organisations embracing purpose to transform their business, culture, brand(s) and the role they play in wider society.
I was responsible for leading client transformation programs with C-Suite leaders. Helping them lead with purpose and clarity, empower and mobilize their people, innovate more effectively, and influence and communicate for positive change.
Leading the purpose practice, I worked actively with academia to prove the value and impact that purpose and clarity can have on organisations and their eco-systems. I developed specific IP to operationalize purpose throughout an organisation and contributed regularly to thought leadership and speaker opportunities.

Projects included purpose, strategy, brand and communications work with TCS, SLB (formerly Schlumberger), EY, Mitie and Capgemini.
Purpose Branding Brand Position Communication strategy Corporate Strategy
Radley Yeldar (RY)
Director, Employee Experience
December 2015 - August 2020 (4 years and 8 months)
As a senior leader at RY, I was responsible for defining and growing their Employee Experience offer.

I led a team of Consultants specialising in the development of internal communications strategies, large scale culture change programmes and immersive employee experiences.

In my wider consulting capacity at the agency, I worked clients and prospects to help them:
Understand why they exist - vision, purpose and brand positioning
Understand who they exist for - audience insights and experience mapping
Develop strategies to inspire change - brand development, communications planning, behaviour change initiatives
Create distinctive and creative communications that built belief and inspired change.
I was also responsible for defining, recruiting and launching the Research & Insights function at RY.

I worked with a diverse group of global clients including: The ILO, Travelers Insurance, Syngenta, WaterAid, Visit Britain, GSK, WRAP/Recycle London, BP, GVC, Anglo American and Cimento Apodi.
Employee Experience Culture Branding Communication strategy Purpose