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Malt Strategy
Jo ArmitageJA

Jo Armitage

Freelance Retail & Experiential Designer

€579/day
London, GB
15+ years
Retail design
Commercial interiors
Experiential design
Visual merchandising
Project Management

Average response time: 1 hour

About Jo

Freelance Retail & Brand Experience Designer | 20+ Years’ Experience

I’m a senior designer with over 20 years’ experience delivering retail spaces, brand activations, and commercial environments for leading brands and public organisations.

I specialise in storytelling-led, sustainable design that drives engagement and delivers measurable impact. From early concept through to build and delivery, I bring clarity, creative focus, and momentum to every project.

I’m highly experienced in leading complex builds, collaborating closely with clients, makers, and contractors to ensure projects are delivered on time, on budget, and to a high standard. I work confidently across Adobe Creative Suite and SketchUp, translating ideas into clear, practical, build-ready solutions.

Clients I’ve worked with include Lush, The Royal Parks, the Mayor of London, The Design Museum, B&Q, TentBox, and Margaret London.

  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Studio Jo
    Freelance Designer
    January 2018 - Today (8 years and 5 months)
    • • Deliver retail & brand experiences increasing customer engagement, leading to measurable uplift in sales.
    • • Designed & implemented tailored visual merchandising strategies that elevated brand awareness for clients.
    • • Lead creative direction across commercial & cultural projects, ensuring seamless visitor experiences that aligned with client values & narratives.
    • • Applied a sustainable design approach to all projects.
    • • Developed strong client relationships, resulting in a high rate of repeat business & referrals.
  • The Beep Studio
    Partner
    December 2009 - December 2017 (8 years)
    • • Co-founded & ran a multidisciplinary creative studio, managing a diverse portfolio of retail, event, & gallery installations from concept to installation.
    • • Oversaw the design & production of immersive brand environments, contributing to increase in client footfall across pop-up activations.
    • • Built and led a team of designers and makers, scaling production for multi-site and time-critical rollouts.
    • • Leveraged in-house large format printing capabilities.
  • Lush
    Global Retail Designer
    May 2003 - November 2009 (6 years and 6 months)
    • • Progressed from sign writer to retail designer, contributing to Lush's international expansion.
    • • Led Lush's global visual merchandising strategy, shaping store experiences and window campaigns increasing footfall & sales.
    • • Designed & project managed over 30 European store rollouts, integrating sustainable materials and eco driven display concepts.
    • • Created compelling in-store activations that directly supported product launches & sales campaigns.
    • • Collaborated with international teams to ensure brand consistency across markets, supporting Lush's position as a globally recognised ethical brand including Asia, Australia & Europe

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Education

  • BA
    Arts University
    2001
    BA
  • FOUNDATION ART & DESIGN
    Arts University Bournemouth
    FOUNDATION ART & DESIGN

Categories

  • Other