Description

I write content that earns trust — especially when the topic’s complex and the audience’s time is short.

I’m a freelance B2B writer with a knack for turning technical insight into clear, credible stories. My clients include cybersecurity firms, SaaS providers, research organisations, and other knowledge-rich businesses that need high-quality long-form content, but don’t have the time or headspace to craft it themselves.

Case studies are my speciality. I don’t just write them — I shape the story, ask the right questions, and bring out the details that matter: the turning points, the impact, the juicy quotes. I also write white papers, ebooks, reports, and thought leadership that distil expertise into something people actually want to read.

With 18 years of experience translating technical information for non-specialist audiences — and a past life as a project manager — I bring clarity, structure, and a smooth process to every job.

Clients say I’m detail-oriented, fast-moving, and easy to work with. I say: good content needs more than keywords and nice design. It needs a human who knows how to ask “so what?” — and keep asking until the message lands.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Brighton (up to 50km)

Ace Case Studies
B2B Case Study Specialist
April 2022 - Today (4 years and 2 months)
Making the lives of busy marketing managers easier by creating non-boring B2B case studies people will actually read.

Everything handled for you — interviewing, writing, approvals, repurposing into extra assets.
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Jody Williams
Freelance Writer and Editor
August 2019 - Today (6 years and 10 months)
Brighton, Brighton and Hove, UK
I work with two different sectors. My superpower is translating complex, often dry technical info into clear, engaging writing for non-technical audiences:

✒ I help B2B tech, SaaS, and cybersecurity companies boost their credibility and conversions through compelling case studies, insightful ebooks and white papers, and engaging articles.

✒ I'm also a dab hand at user-friendly writing and meticulous editing for international development and humanitarian organisations. I help write and polish reports, guides, and other comms materials so they are clear, focused, and easy to digest. (And 17 years working in the sector means I've just about grasped all the acronyms.)
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Zato Source
Content Marketing Writer
April 2023 - Today (3 years and 2 months)
I provide ongoing writing and editorial support, including 17 (and counting!) customer success stories.