Description

Expert level technical search engine specialist with extensive experience delivering SEO at scale for enterprise and high-growth brands. I specialise in deep technical audits, complex site architecture, large-scale migrations, international SEO and Core Web Vitals optimisation, ensuring websites are fast, crawlable and resilient to algorithm change.

Alongside traditional search, I focus on LLM and AI optimisation—structuring content, entities and data to improve visibility across AI-powered search experiences, assistants and generative platforms. I translate complex technical issues into clear, prioritised actions for developers and stakeholders, bridging the gap between SEO, product and engineering teams.

I’ve worked across e-commerce, automotive, finance, pharma and travel, driving sustainable organic growth through smart strategy, clean execution and continuous improvement. My approach is data-led, pragmatic and impact-focused, with a strong emphasis on long-term performance rather than short-term wins.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Digitas
Head of Technical SEO
DIGITAL AND IT
August 2021 - Today (4 years and 10 months)
London, UK
• ● Lead the technical SEO team, ensuring delivery of best-in-class templates and processes across multiple global accounts.
• ● Leasing with Digitas India and ensuring that the team has the necessary resourcing on clients and access & training on third party tools to succeed.
• ● Drive SEO strategy for key clients including Volvo, H&M, Greystar, and major travel and finance brands, overseeing technical implementations and SEO roadmaps.
• ● Introducing automation process improvements for SEO scorecard generation, increasing project efficiency across the team for both existing and new business pitch deck generation.
• ● Developed a comprehensive auditing process for Interaction to Next Paint (INP) at the component level, facilitating in-house and client workshops with project leads to optimize both existing and new component development. This initiative enhanced performance metrics and streamlined the development workflow.
• ● Spearheaded a large-scale reduction in duplicate pages for Volvo, working with GTM and asset / CWV improvements reducing page load times by ~20%, which impart improved search rankings and overall user experience.
SEO audit CWV Google Search Console Atlassian JIRA Axure
Digitas,
Technical SEO Lead
June 2016 - August 2021 (5 years and 2 months)
London, UK
• ● Led a team of 10 technical SEO specialists across London and Edinburgh, responsible for global technical SEO accounts, both in-house and external client collaborations.
• ● Driving large-scale migrations, technical audits, and mobile optimizations for clients including Rakuten, H&M, and Nissan.
• ● Engaged the Tech SEO team in Progressive Web App and AMP integration sessions at Google's head office, and implemented specific early Core Web Vital Audits, resulting in significant organic traffic growth across key SEO clients.
• ● Conducted deep technical audits and data analysis for high-profile pharmaceutical clients including AstraZeneca and GSK, leading to improved crawlability and indexing of critical pages.
• ● Increased organic traffic by 15% for H&M through Firebase mobile recommendations and mobile-first indexing optimizations.
DigitasLBI,
Senior Technical SEO Manager
May 2014 - June 2016 (2 years and 1 month)
London, UK
• ● Provided strategic technical consultancy for a wide range of in-house build clients, delivering key SEO insights for agile and waterfall projects.
• ● Led SEO design and build efforts for high-value clients, ensuring technical SEO integration during early development phases, and creating SEO-friendly wireframes.
• ● Worked closely with UX teams to optimize SEO alongside user experience, achieving better organic visibility while improving user engagement metrics.