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Joe Baxter-WebbJB

Joe Baxter-Webb

Game Designer and Multimedia Creative

€463/day
Margate, GB
8-15 years

Average response time: 1 hour

About Joe

Sometimes, as game devs, we are just too close to our projects to see what’s really working with them, and what needs changing. We get over-attached to the way we’ve done things, even if it’s not what’s best for the project overall. And, like a frog sat in a pot of gradually boiling water, we don’t perceive the danger until it’s too late.

But it doesn’t have to be that way. Hiring a design consultant to look at your game might seem like overkill, but it can be a great way to solve some of the above issues. Having an external expert view can help to get a project “unstuck”, maximising the fun elements of a game while giving clear and actionable guidance on what to change or cut. Naturally, you’re not bound to making any of the changes I suggest, but they can be extremely helpful when you’re stuck, and can even – in some cases – help to diffuse issues surrounding office politics and individual team member’s attachments to particular features or ways of doing things.

As a design consultant I can help you with:
✔️Quick reviews of your entire game, resulting in a report giving clear, actionable feedback.
✔️Focussed reviews on specific elements such as narrative, balancing, or core mechanics.
✔️Re-organising existing design documentation into more usable or client-friendly formats.
✔️Flexible rates based on hourly or daily workloads.

I’ve worked with multiple videogame studios over the years, and seen all sorts of team dynamics and different ways of doing things. I’ve also worked in the more experimental area of “serious games”, which are meant to impart some sort of marketing or political message. During my time as a Game Design educator, I’ve also read extensively on topics such as the psychology of game design, and I know how to communicate with different sorts of people and for different purposes. Whatever your game’s needs, I have insights to share, and an initial scoping call is free before any contracts are exchanged.
  • English

    Native or bilingual

Can work on-site
Margate (up to 50km)

Experience

  • Canterbury Christ Church University
    Senior Lecturer in Games Design
    EDUCATION AND E-LEARNING
    August 2018 - Today (7 years and 10 months)
    Canterbury, United Kingdom
    ✔️ Teaching: pitching, planning, representational ethics, games marketing, and creative-sector entrepreneurialism.
    ✔️ Course marketing, social media, and outreach events.
    ✔️ Employability Director for School of Creative Arts and Industries.
    ✔️Teaching and supervision of postgraduate students in media/arts up to postgraduate level.
    ✔️Facilitating interdisciplinary collaboration between staff and students across School of Creative Arts and Industries.
    ✔️External Examiner for Staffordshire University’s Games and related degrees.
    game design user experience design collaboration marketing
  • Freelance (Games & Playable Media)
    Freelance Game Designer
    ENTERTAINMENT AND LEISURE
    January 2018 - Today (8 years and 5 months)
    Working on games individually and collaboratively, including:
    ✔️ Game design documentation for commercial games and 3rd party game experiences.
    ✔️ 2D videogame prototypes using GameMaker Studio 2.
    ✔️ "Serious games"; using board-games to create educational and satirical content.
    ✔️ Related media production including audio/music design.

    Clients including Karta, Itzy Interactive and Canterbury Festival.
    Serious Game Game design game music 2d game dev gamemaker studio board game design
  • Burke & Best
    Assistant Producer
    ENTERTAINMENT AND LEISURE
    November 2015 - August 2018 (2 years and 9 months)
    Canterbury, United Kingdom
    As Assistant Producer I worked directly under the company’s Managing Director to coordinate a team of programmers and artists. In this role, I undertook multiple organisational and creative responsibilities to help the business grow and find success in the mobile “freemium” space. My game credits include titles published by the Turner Broadcasting Corporation, Adult Swim Games and Mediatonic (now part of Epic Games).
    Game design Video games User Experience Design narrative design level design product design game monetization

Recommendations

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Education

  • PhD and BA in Media and Cultural Studies
    Canterbury Christ Church University
    2015
    My doctoral research project investigated how demographic factors structure young people’s experiences of technology for work and play. I presented outputs at multiple conferences including a BSA symposium for Masculinities Studies, Keele University’s Teenage Kicks youth studies conference, and twice at DiGRA’s annual Games Studies conference. During this period I taught undergraduate modules in Media Industries, Media and Society, and Professional Communications.

Certifications

Skill set (16)

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