Description

I’m an SEO professional with 15 years of experience helping brands grow their organic visibility and revenue. I’ve worked across the Travel, Finance, and B2B sectors, delivering strategies that combine technical SEO, content optimisation, and data-driven insights to drive sustainable growth.

I specialise in identifying high-impact opportunities, improving search performance, and aligning SEO with wider business goals. Whether it’s scaling organic traffic, improving site architecture, or supporting product and content teams, I focus on practical, measurable results that move the needle.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Dnata UK
SEO Manager
November 2022 - Today (3 years and 7 months)
London, United Kingdom
Managing the SEO presence of the Travel Republic website, I've been able to sustainably scale SEO traffic, bookings and revenue to the point where all three metrics are significantly up year on year and vs targets. I work closely with the commercial team to ensure the highest margin driving products are constantly being reviewed and prioritised and I stay on top of emerging trends in order to ensure market share is maximised.
SEO Strategy Technical SEO SEO Leadership
MORE TH>N
Performance Marketing Manager
January 2018 - January 2019 (1 year)
Horsham, UK
At RSA I managed the online sales performance of home, pet and landlord insurance products. My main goal is ensuring the weekly visits, quotes and sales for these products are in-line with predefined targets. I work closely with an external media agency to make the organic search, paid search, display and affiliate channels work as effectively and efficiently to deliver targets vs these metrics.
Virgin Atlantic Crawley
Global SEO Manager
January 2016 - January 2018 (2 years)
At Virgin Atlantic, I was responsible for the organic performance primarily of the Virgin Atlantic UK site, as well as 11 other regional subfolders and three subdomains. Working closely with a full service agency to refine the technical aspects of the site while devising creative content marketing campaigns with the goal of link development.