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Joel HalpernJH

Joel Halpern

Fractional CMO /International Marketing Executive

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

About Joel

I am a versatile and results-driven marketing executive with a proven track record of leading high-performing teams and driving revenue growth. With a strong educational background in visual communications and fine arts, I have developed the ability to create compelling marketing strategies that resonate with various target markets.

My career journey began as a Marketing Director for Prudential Douglas Elliman, where I managed $500M in real estate assets and grew revenues by 15% for key brokers. I then transitioned into various leadership roles, including Creative Director for Newport Television and Chief Marketing Officer for Musistic, where I grew the user base from 0 to 70,000 paid users in one year.

In 2011, I co-founded Loaded For Bear, an award-winning branding, design, and communications firm that grew from one client to over 100 in just five years. I later co-founded Dichotomy, a consulting firm specializing in actionable marketing strategies for D2C brands, working with clients like Air France, Nike, and Porsche.

Recently as CMO for Vibe.co, I spearheaded growth efforts, leading the company from $0 to $1M in monthly revenue in just six months. I have also held positions as Chief Strategy Officer (Anglo Markets) for Evaneos and Chief Marketing Officer for Paris Region (Ile de France), where they developed and executed comprehensive international marketing strategies.

I have extensive experience in user acquisition, SEO, marketing analytics, brand management, business development, and digital communications. I am an American living in France with an international mindset.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Vibe - CTV & OTT Ad Platform
    Chief Marketing Officer
    January 2022 - Today (4 years and 5 months)
    Paris, France
    At Vibe, we are on a mission to make TV advertising accessible to every brand on the planet. We make TV as simple, efficient and measurable as any digital advertising platform. In my role, the marketing team has been responsible for tremendous growth from the launch of the product in June of 2022. Building a multimillion dollar business out of scratch and beyond!
  • Sciences Po
    Guest Lecturer
    January 2017 - Today (9 years and 5 months)
    Paris, France
  • dichotomy
    Co-Founder / Partner
    June 2017 - January 2022 (4 years and 7 months)
    A collaborative effort between advertising veterans. Every so often we get to work on projects and apply our expertise to help scale cool products and brands. Clients:
    - Hilton
    - LoveBox
    - Franklin Pet Foods
    - Nike
    - Google
    - Porsche
    - Air France
    - LVMH
    - Capgemini
    - CC's Coffee
    - Many more.

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Education

  • Master of Arts
    Memphis College of Art
    2006
    Master of Arts - MA, Design and Applied Arts
  • Bachelor of Arts
    Ecole nationale supérieure des beaux-arts de Lyon
    2004
    Bachelor of Fine Arts (B.F.A.)

Skill set (15)

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