Joel Hindmarsh

Spearhead the development and execution of sustainability marketing strategies across internal and external platforms. Drive brand engagement through impactful communication initiatives, aligning with the company's ESG goals.

As the Marketing Manager for ATPI Sports Travel, I develop and execute comprehensive marketing strategies tailored to the unique needs of the sports travel industry. Collaborating closely with regional stakeholders and the Group Marketing Team, I spearhead initiatives that enhance brand visibility and drive business growth across key markets. My responsibilities encompass the full spectrum of marketing communications, from conceptualising innovative campaigns to harnessing the power of digital platforms and thought leadership initiatives. By nurturing existing client relationships and implementing targeted communication strategies, I facilitate up-sell and cross-sell opportunities, contributing to revenue generation and client retention efforts.

As the Global Content Manager at ATPI, I successfully manage and execute content marketing strategies across all regions and business lines. My primary responsibilities included overseeing project management for all content, creating compelling sales enablement materials, managing social media accounts, developing engaging newsletter content, managing the relationship with an external PR agency and creating high-quality website copy and content. I also lead a content team, collaborating closely with the digital marketing and design teams, and work closely with regional marketing managers to implement global, multi-media marketing campaigns. Through my efforts, I contribute to the growth of the business and helped to establish ATPI as a thought leader in the industry.