Joenel Masculino

Managed and optimized paid advertising campaigns across multiple platforms. Conducted keyword research and audience targeting for improved performance. Created and tested ad creatives to maximize CTR and conversion rates. Tracked and reported on KPIs, providing actionable insights for optimization. Managed budgets effectively to achieve ROI and CPA targets. Ensured compliance with ad platform policies and data privacy regulations. Stayed updated with industry trends and competitor analysis for strategy improvement. Maintained client communication and provided timely performance updates.

Identified the pain points of the clients by working closely with the Success and Support team. Gathered the most typical questions from users/customers, organize, categories them for the help center. Worked closely with the content writers to help them research Facebook relevant questions, and answer them more quickly. Prepared weekly reports on what is happening in the Facebook groups, what our users/customers are currently talking about/concerned about. Learned about new channels, like TikTok, Linkedin, Youtube ads and help setting up test campaigns.

• Managed client ad accounts and perform daily optimizations.

• Identified and created a decision making framework to go along with rules to optimize the accounts on a consistent basis.

• Brainstormed new and creative growth strategies to help our clients achieve their goals.

• Conducted periodic research on different marketing strategies we can test for our clients.

• Managed millions in ad spend per month, helping our clients generate millions more in revenue for their business.