Johanna Lessmann

Highly commercially astute and driven individual with hands on and leadership experience across both, Digital Marketing & Trading to drive eCommerce sales with proven track racord of achieveing double-to-triple digit YoY growth. I have worked across 24+ eCommerce sites, managing everything from stock to sales forecasts to New Customer Acquistion & Retention strategies as well as website Conversion Rate Optimitisation. I currently support small(er) businesses with their DTC growth and localisation strategies into new markets.

I am known to challenge the status quo, always seek new oppprtunities & optimisations to increase sales and drive incremental revenue. I have managed multicultural teams and have been recognised by clients, as well as internal stakeholders to be humble & approachable whilst delivering outstanding results.

Feedback

Clients say: "You have been there from the start and we couldn’t have done it without you. Good luck on your next adventures, thank you and keep in touch." (General Manager, Premium UK Skincare Brand)

Former Employer: "Johanna has been a great addition to the team and the insights she is providing will be very helpful." (CEO & Founder, Fashion brand)

Previous manager(s) say: "Johanna continues to deliver excellent results across all her clients, whilst managing a large team. Of particular note is [...] performance, with account delivering it's largest month to date since the partnership began." (General Manager, CPG Beauty Category);

"I'm really pleased with how Johanna has moved into her new role and I am extremely grateful to have

her as the most valued member of my team." (Head of eCommerce)

- MBA graduate (distinction)

- Employee of the month award February 2021 (out of 600+ employees)

- Trilingual (German, French, English)

- Experienced across APAC (Asia + Australia), EMEA & US market

- 4+ years DTC experience

- Strenghts: Analytical skills, CRO, COS / ROI optimisations, forecasting & profitability