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Johannes WilbrenninckJW

Johannes Wilbrenninck

CEO/CMO in Luxury/Tech/VC/Innovation/Wellness

€850/day
Paris, FR
15+ years

Average response time: 1 hour

About Johannes

Connecting & Amplifying Brands, People, Culture and Capital - 20+ years in Branding, Strategy, Innovation, Bus Dev, CX, Digital marketing, NewTech and VC in luxury & lifestyle.

Corporate strategist and ex-entrepreneur combining structured methodology with a start-up mentality to generate opportunities, connect the dots, shape winning teams and deliver results. Cross-functional project leader and team player with capacity to federate and empower diverse stakeholders to achieve common objectives. Solutions generator with can-do mindset and financial prowess to drive and execute on strategic vision and KPIs.

Passionate about luxury, tech, culture, VC and the creative arts.

Lived in 12 countries, 5 continents: adaptive and multi-cultural with extensive global network.

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Operating as a sparring partner of C-suite executives in identifying, analyzing & understanding opportunities, frameworking ideas and successful execution. My role was to lead each luxury pitch & project with a selection of experts from our EMEA talent pool to deliver on clients needs and expectations.

● Grew revenue for Luxury vertical from 12M€-14M€

● Hermès - HLab - Creation, Management and Curation of Innovation lab.

● Hermès - Innovation days - Management and Curation of 2-day annual event.

● Hermès - CX - Review and replace global CX system and POS interface.

● Kering - CSR - Co-management and Curation of Sustainability roadmap and team.

● Kering - Imagination Lab - Creation, Management and Curation of innovation lab.

● LVMH - Maison des Startups at Station F - Co-manage 20 startups x LVMH brands.

● LVMH - Launched the LVMH Shopify factory.

● Cartier - NewTech - AI/Blockchain/NFT workshops, POCs and roadmap creation.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Dutch

    Native or bilingual

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • INCK ventures
    Founding Partner
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 3 months)
    Paris, France
    Founding Partner - Strategic Advisory as a Venture Studio - accompanying founders and investors to accelerate & amplify relevance and results - luxury / tech / culture / wellness - Brand & Equity Storytelling / VC & Fundraising / Innovation & Transformation / Tech Acceleration (AI/Blockchain/Digital Assets) / Partnerships & Collaborations. Coaching NextGen leaders & founders.
    Communication strategy Fundraising Pitch Business development Luxury sector
  • EY Fabernovel
    Managing Director - Head of Luxury / Co-Lead NewTech / Shopify Alliance
    LUXURY GOODS
    January 2022 - January 2024 (2 years)
    Paris, France
    Managing Director - Head of Luxury / Co-Lead NewTech / Shopify Alliance

    EY Fabernovel (EY Consulting acquired Fabernovel in July 2022) is a leading, Paris & Shanghai based, full-stack strategy consulting firm focusing on Corporate Innovation and Tech. Clients include some of the most iconic luxury groups & brands: Hermès, LVMH, Kering, Richemont, Cartier, Jacquemus…
    Luxury sector Innovation Management Corporate Strategy Business plan
  • PUIG
    Global Innovation Director - Fragrances / Beauty / Fashion
    FASHION AND COSMETICS
    January 2019 - November 2021 (2 years and 10 months)
    Paris, France
    2.5b€ rev (2021) family owned luxury group Paco Rabanne, Nina Ricci, Jean Paul Gaultier, Carolina Herrera, Dries van Noten, Penhaligon's, l'Artisan Parfumeur, Charlotte Tilbury and licensed brands Comme des Garçons, Christian Louboutin, Shakira and Antonio Banderas…
    Driving Corporate Strategy & Innovation at group and brand level - reporting to CIO & CEO: Digital Acceleration
    • Retail Tech
    ◦ CRM
    ◦ Sustainability
    ◦ Customer Experience
    • Partnerships & Collaborations
    ◦ Incubation
    ◦ VC
    • Creation & Implementation of Puig Futures - Open Innovation team & roadmap
    • Global Innovation coordination - Brand Directors and Regional & Country Heads.
    • Digital transformation and implementation
    • Analysis & POCs - New Business Models / CX / CRM / Web3
    • Incubation : 2 new brand launches
    • Investment : 3 due diligence / 2 investments
    • Innovation budget responsibility: 1.5M €
    • Team management (2 direct reports, coordination of 8 person team)

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Education

  • MBA
    University of Hong Kong & London Business School
    2013
    MBA
  • BA
    University of Groningen
    2003
    BA

Skill set

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