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Malt Strategy
John MceachernJM

John Mceachern

Marketing & Innovation Leader

€579/day
Toronto, CA
15+ years

Average response time: 1 hour

About John

• CPG discipline: PepsiCo, General Mills
• Communications aptitude: Ogilvy & Mather
• Entrepreneurial ability: $2m revenue start-up
• Business education: Oxford MBA, with distinction
• International experience: Toronto, London, Sydney, Hong Kong

Experienced marketing leader passionate about building high-performance teams, compelling brands and revenue growth. Leverages corporate, entrepreneurial, international, and academic experiences to build considered strategies that deliver results.
E-commerce
Food and Beverage
Health and Wellness
Consumer Electronics and Appliances
Telecommunications

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Aurora Cannabis Inc.
    Senior Director, Marketing & Innovation
    HEALTH AND WELLNESS
    March 2021 - October 2022 (1 year and 7 months)
    Toronto, ON, Canada
    • Spearheaded a product innovation-driven turn-around at one of Canada’s largest Licensed Producers of cannabis.
    • Delivered three consecutive quarters of growth (+20%) from an entirely rejuvenated assortment (100 SKUs), reversing eight periods of decline.
    • Developed and coached a Commercial team of 25.
    Innovation Innovation Management Marketing Strategy Commercial Leadership Brand Building Consumer Insight Digital Marketing Creativity Communications
  • aphria inc.
    Director, Marketing & Innovation
    HEALTH AND WELLNESS
    May 2020 - March 2021 (10 months)
    Toronto, ON, Canada
    • Set the vision for the brand portfolio, helping deliver absolute market share leadership in Recreational cannabis for two years.
    • Delivered a diverse, foundational brand agenda: Innovation Stage Gate process & Pipeline, Agency of Record assignment, new brand development & Big Idea equity campaigns.
  • aphria inc.
    Senior Manager, Innovation
    HEALTH AND WELLNESS
    September 2019 - May 2020 (8 months)
    Toronto, ON, Canada
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Education

  • MBA - with distinction, Business Administration and Management, General
    University of Oxford - Said Business School
    2009
    MBA - with distinction, Business Administration and Management, General
  • Bachelor of Commerce
    Mcgill University
    2002
    BCom, Management

Skill set (13)

Product Innovation
Commercial Leadership
Consumer Insight
Branding
Digital Marketing
Marketing and Communications Planning
Go-to-Market (GTM) Strategy
Innovation
Innovation Management
Marketing Strategy
Brand Building
Creativity
Communications

Categories