Jon M.

Leader of the EMEA marketing team, a 30 person plus organization covering all elements of the marketing mix including PR, brand, social, customer advocacy, digital, events, demand generation, sales enablement, channel marketing and marketing operations. Our charter is to align closely with sales to gain market share that delivers profitable growth back to the business. My role is to ensure the marketing function aligns with key stakeholders across a matrix organization, to drive clear accountability through the team and to ensure we meet our objectives across thought leadership, sales growth and enablement of our technical customer and partner communities.

The development and delivery of the digital demand strategy that generates sales pipeline, and account intelligence, from Juniper's global digital properties. A critical part of this role is to interface with key stakeholders across sales and marketing globally to ensure alignment with Go-To-Market teams. This involves working closely with field marketing, corporate product marketing, corporate marcomms, web team, external agencies and inside sales to drive relevant technology, process and content.

This role is focused on the integration of Juniper's online and offline presence to drive demand generation and brand awareness. Responsiblities include driving best practice execution across Pan-EMEA event delivery, creation of customer centric content that is aligned to the buyer journeys and delivered through optimised social and digital channels. Currently working on a new campaign methodology that is focused on integrating: inbound content, social and digital channels, marketing automation, dynamic web nurturing, industry and Juniper led events as well as attribution modelling by channel and being the EMEA Brand Ambassador.